How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And over the past few years, he's consulted, trained, and spoken at conferences about how to optimize your use of analytics.
His focus now is on his business, Measurelab, to become the world's favorite Digital Analytics Consultancy. A warm welcome to the Strategic Marketing Show, Dara Fitzgerald.
[You can find Dara over at measurelab.co.uk.]