How to Measure Content Success | With Marco Giordano

The Strategic Marketing Show

28-03-2023 • 29 mins

On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data.

His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy.

A warm welcome to The Strategic Marketing Show - Marco Giordano.

[You can find Marco on LinkedIn or on Twitter.]

Topics discussed on this episode include:

  • Do you need to have tracking metrics for every piece of content?
  • What are the types of metrics that you like to track for different types of content?
  • How do you audit your content success?
  • What systems do you use?
  • What are some more efficient ways of managing content?
  • How does this feed into deciding on the type of content that you should be making?
  • How do you segment the purposes of your content?
  • As an example, you say that Wise.com are doing a good job?