The Create+Activate Podcast | Episode 2 | Sports Sponsorship with Emma Louise Jones

When your brand invests in sports sponsorship, you're paying for access to star players. But how do you get the most out of those sometimes sulky stars?

The right return on the investment depends on getting them to be cooperative. So, for first-hand tips on coaxing liveliness and authenticity from sports people, the hosts are joined by expert guest Emma Louise Jones.

Emma is a presenter and pitchside interviewer on Leeds United TV. She also recently, became the face of Championship Rugby League coverage on Premier Sports.

In a compelling half hour, Emma and Adam swap stories about:

• Working with sports people who would often prefer to be somewhere else

• The secrets of getting reluctant athletes to not just perform on set, but enjoy the experience

Which promising young footballer, now an international superstar, got so frustrated at not being involved in a shoot that the crew had to pretend to film him?  Watch now and that's one of many things you're about to find out.

Speakers:

Jon Butler, CEO TrunkBBI

Adam Britton, MD TrunkBBI

Emma Louise Jones, Presenter Leeds United TV and Premier Sports