The Create+Activate Podcast | Episode 4 | Gamifying ROI with Oisin Wood & Adam White

How can brands stand out without resorting to the downward spiral of discounting?

That's the question we ask in this recording of a live webinar.

It's a vital issue right now as inflation continues to dominate how consumers are spending. Or, in many cases, not spending. This is challenging for brands in both the hospitality and FMCG sectors, impacting brand loyalty and buyer behaviour.

Gamification is the answer. Leveraging the immersive power and sheer enjoyability of games to achieve marketing objectives.

With Oisin's technological perspective and the two Adams' marketing know-how, we explore how gamification can achieve two things together:

• Drive new customer acquisition

• Improve existing customer loyalty

Gamification provides endless opportunities for partnerships with retailers and suppliers. It works by engaging the customer with experiences as exciting and rewarding as the games they love to play.

Our expert panel explain compellingly how gamification can enable brands to transform consumer behaviour, build sales and drive customer retention.

They also share practical examples of how gamification can work for your brand. Why it's a gamechanger for brand awareness, ROI and financial returns.

Speakers:

Adam Britton, Managing Director TrunkBBI

Oisin Wood, Head of Creative Technology TrunkBBI

Adam White, Senior Customer Marketing Manager, Brown-Forman (Jack Daniels)