Episode 90—Enhancing Creative Writing through the Magic of Copywriting with Chrissie Rowell

In this episode, Pete and Laura head over to The Writers’ Room to chat with Derbyshire Lecturer and Market Agency Owner Chrissie Rowell.

We are back in the writers’ room and we have a guest in our hot seat this week! Derbyshire marketing expert Chrissie Rowell.

Chrissie Rowell has been in marketing for 16 years. After graduating with a degree in Creative Writing in 2008, she worked in freelance journalism, later moving into copywriting. After working with two marketing agencies, she set up her own agency, Black Hare Marketing, and also lectures at the University of Derby in various marketing subjects, including branding, advertising and copywriting

Chrissie and Laura are working together in the local Derbyshire initiative called - Reskill and Recover Tuesday 16th May and Tuesday 23rd May 2023.

Reskill and Recover is an initiative designed to help participants, from small and medium-sized businesses in the Derbyshire and Nottinghamshire areas, improve business skills, efficiency and growth. To find out more, please email reskillrecover@derby.ac.uk.

Pete and Laura ask Chrissie:

• Please tell us more about yourself and your writing journey.
• We know copywriting is an important skill for authors, but also for so many people in different roles. Let’s start at the beginning. What is copywriting, and how does it differ from other types of writing?
• What are some common mistakes that new copywriters make, and how can they avoid them?
• What are two of the most effective copywriting techniques that you’ve used, and why do they work?
• How important is storytelling in copywriting, and how can new writers learn to use it effectively?
• What advice do you have for new copywriters who are just starting out and want to improve their skills?

For more information on Chrissie Rowell, check out:

Black Hare Marketing

Reskill and Recover

Email - c.rowell@derby.ac.uk

We would love to hear from you. Please let us know about your self-publishing questions, problems or ideas. We want to hear from you! info@derbyshirewritingschool.com

Send us a voice message.

Thanks for listening!