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243: How to Get Your Market to Switch to Your Product - with Paul McCarthy
EPISODE SUMMARY
Any software founder who has ever tried to penetrate a market typically finds themselves feeling nervous. After all, there are already many established players in the field. To combat this, some go so far as to create elaborate sales methods or feature-loaded products. Nowadays, to truly stand out, simplicity is the name of the game. All you have to do is to turn your SaaS into a solution so easy to use, that it's the obvious solution.
Snapfix CEO and Founder Paul McCarthy gives us a quick peek at how his software entered the project management market, focusing on buildings. He provides multiple snippets of simple techniques with Host and B2B SaaS Sales Coach Matt Wolach that you can implement, from designing your software to maintaining it. Watch and see your software become the image of success!
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 243, "How to Get Your Market to Switch to Your Product - with Paul McCarthy"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Paul McCarthy, CEO, and Founder at Snapfix
TOP TIPS FROM THIS EPISODE
- Get Customer Feedback ASAP
- Tell Your Mission on Events
- Make the Products Emotionally Relevant
- Eliminate the Bottom 10%
- Find the Right Co-Founder
EPISODE HIGHLIGHTS
- The Design Sets the Difficulty
- Usability Over Features
TOP QUOTES
Paul McCarthy
[9:35] "When you speak at events… you're not selling your product. You're talking about where the industry is going."
[10:18] "The ability for you to be able to use photos to report things in a collaborative way is a key part of the smart building future."
Matt Wolach
[7:53] "I think events are a key piece of the puzzle when it comes to go-to-market strategy."
[19:59] "Early days– sometimes you spend a little more time than you will in the future. And a lot of times, we overthink scale early. But you can get there once you figure out exactly who your customer is and how best to take care of them best."
Get even more tips by following Matt elsewhere:
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