RED - The Marketing Podcast For Experts

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Turn your expert knowledge into income, build authority, and deliver your message in a way that makes impact. RED will help you reach more people and make more money. read less
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Episodes

50% of Your Customers Will Be Pissed – So What? [RED 293]
09-09-2021
50% of Your Customers Will Be Pissed – So What? [RED 293]
You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
Oops! I Was Wrong! w/ Jeff Sanders [RED 288]
27-07-2021
Oops! I Was Wrong! w/ Jeff Sanders [RED 288]
You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the virus. He's currently in the critical care unit of a local hospital, fighting for his life. It's a situation that we've all been in – we believe something (and act on it), only to have that "reality" flipped on its head. And, if you interview or work with other people, you've likely been in the situation of spreading the false beliefs of somebody else. In This Episode: The process of vetting podcast guests, guest post authors, and business partnersWhen to kill an inteterview or partnershipHow close should a "values match" be when deciding who to work with?The Christian Pedophile (more info on this situation here)Going against guest or business partner opinionsRemoving "bad information" you've releasedOwning your past and making it work for you If you're releasing information to the world and want to keep on top of your reputation as well as make sure what you're saying is both accurate and helpful to your audience, listen up! Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]
29-04-2021
How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]
There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's how I found Mike Adams' Audacity Bootcamp. This course changed my opinion of Udemy. It's an amazing value for under $20 and it shows the potential of the platform, for both students and creators. On this episode, I talk with Mike about how he used his knowledge of audio to create this course and what he's done to market it. If you've thought about putting your specialized knowledge online, you'll get a lot out of this. In This Episode: Getting started on UdemyOrganizing your "big idea" into a coursePutting your course together – what you needWhat people look for in a courseYour teaching styleOne BIG course or several smaller courses? Which is better?Pricing your course on UdemyLearning as you go...How to get people to take a chance on a new Udemy courseWhat to do if you get lost...Connecting with other course creators If you've got specialized knowledge you want to package and sell as an online course, listen up.  Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
Social Media and The Work You Don't See [RED 283]
04-12-2020
Social Media and The Work You Don't See [RED 283]
On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on home fitness equipment, because it's cheap to get started, and because of people like Nate KG, many starting jumping rope. As you've probably experienced, once you follow an account on Instagram or YouTube, you start to see similar accounts. This is what happened to me when I followed Nate. And now I'm following 10-12 people whose primary content is about jumping rope. It's been interesting to see how this group of people interacts with each other and how each account differentiates itself. Also, how jump rope companies markets themselves through these accounts. The business of social media is what I talk about with Nate. We also talk about the parallels of growing a business and jumping rope, because there are plenty. Links To Things We Talk About: Nate's Instagram pageNate's YouTube channel Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
RED 277: Your First Live Event w/ Amy Broghamer
31-07-2020
RED 277: Your First Live Event w/ Amy Broghamer
In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, and it's experienced with friends. Unfortunately, due to COVID-19 and not being able to safely get a lot of people in the same room together, the live event business isn't as easy as it was. But the good news is, because there are fewer live events happening right now and fewer live events being planned for the future, it's a great time to jump into the live event business. Let me be clear. You need to be safe. You need to take care of yourself and take care of the people you do business with. But this is possible, even in the current "pandemic" climate. For example, you could do an online event. Or you could start working on a live event that will happen after we're done with the current COVID-19 situation and are able to safely get in the same room. On this episode, I talk with Amy Broghamer about her first live event (done before the COVID-19 pandemic), how she filled the room, and what she's going to be doing with live events in the future. Because we haven't been able to safely be in the same room for the last few months, people are ready to do that...when it's safe. And if you want to be ready to take advantage of that opportunity, you want to listen to this episode.  In This Episode: Your first live event - what you need to know!Standing out in a crowded marketplaceLongterm relationships with customersHigh-end customers who pay more money for the "same" service – how to charge more than your competitionGetting through hard times in your industryFilling live events (including online events)What people are really buying when they do business with youThe advantages of a small eventHow important is food at an event?  Links To Things We Talk About: Amy Broghamer Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).