EdUp MarComm

Philip Smith

Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast. Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers. In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales. read less

BusinessBusiness

Start Here

Episode 58 - Bradford Sims - President of Capitol Technology University

Episode 58 - Bradford Sims - President of Capitol Technology University

On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!

Episodes

Episode 58 - Bradford Sims - President of Capitol Technology University

Episode 58 - Bradford Sims - President of Capitol Technology University

On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!

Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of Aberdeen

On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!

Episode 56 - Jennifer Horton - Director of Marketing at William Woods University

Episode 56 - Jennifer Horton - Director of Marketing at William Woods University

On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!

Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho

Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho

On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!

Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College

Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College

On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovitha's advice for truly effective higher ed marketing, getting enrollment growth right and much more!

Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor

Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor

On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as special advisor to the president at Arizona State University, his upcoming book, his huge success on LinkedIn, his podcast FutureU and more.

Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of Metaforce

Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of Metaforce

On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship at NYU Stern. They discussed the modern challenges companies are facing when it comes to branding, what great branding looks like, how universities and colleges can create successful brands and branding strategies and much more.

Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education | Fractional CMO at Assumption University

Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education | Fractional CMO at Assumption University

Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!

Episode 50 - Jaime Hunt - VP for University Communications and CMO at Old Dominion University

Episode 50 - Jaime Hunt - VP for University Communications and CMO at Old Dominion University

On this episode Philip is joined by Jaime Hunt, VP for University Communications and CMO at Old Dominion University. Philip and Jaime talked about Jaime's career in higher education, the strategies that work for higher ed, Jaime's role at Old Dominion University, the future of higher ed marketing and more.

Episode 49 - Carrie Phillips - Chief Communications and Marketing Officer at University of Arkansas at Little Rock

Episode 49 - Carrie Phillips - Chief Communications and Marketing Officer at University of Arkansas at Little Rock

On this episode of the podcast Philip chatted with Carrie Phillips, Chief Communications and Marketing Officer at University of Arkansas at Little Rock. They talked about Carrie's thoughts on higher ed marketing, the enrollment cliff, the use of AI, removing financials barriers for students, marketing providing great experiences for students and more.

Episode 48 - How To Offset The Enrollment Cliff in 2025

Episode 48 - How To Offset The Enrollment Cliff in 2025

On this episode Philip goes back to how the podcast started, sharing strategies and insights into enrollment growth and better marketing for universities and colleges. Philip looks at what is the enrollment cliff and the strategies that can be implemented to offset and lessen it's impact. Including optimising the internal marketing and sales strategies, being more global, create international partners, move online and attract new types of learners with new courses.

Episode 47 - David Cohen - Marketing Director at Interactive College of Technology

Episode 47 - David Cohen - Marketing Director at Interactive College of Technology

On this episode Philip is joined by David Cohen, marketing director at Interactive College of Technology. For more than 35 years, ICT has helped over 150,000 students train for a variety of career fields. On the podcast Philip and David talked about David's career, his role as marketing director, ICT's marketing, their 2 year degrees, how they help students and much more.

Episode 46 - Kristin Laudenslager - Director of Marketing & Communications at Cedar Crest College

Episode 46 - Kristin Laudenslager - Director of Marketing & Communications at Cedar Crest College

This week's guest is Kristin Laudenslager, Director of Marketing & Communications at Cedar Crest College. Philip and Kristin discussed Kristin's career in education, the challenges of rebranding and staff turnover, if AI will be a positive or negative for the Higher Ed sector and much more.

Episode 45 - Denise Lamphier - Director of Marketing & Communications at Des Moines University

Episode 45 - Denise Lamphier - Director of Marketing & Communications at Des Moines University

On this episode Philip and Denise discuss Des Moines Universities marketing strategies, the changing landscape of the higher education sector, the impact of external factors on enrollment numbers and much more.

Episode 44 - Kathleen Mabley - Chief Marketing and Communication Officer at Moody College of Communication

Episode 44 - Kathleen Mabley - Chief Marketing and Communication Officer at Moody College of Communication

On this episode Philip is joined by Kathleen Mabley, Chief Marketing and Communications Officer of Moody College of Communication. Moody College of Communication is part of The University of Texas at Austin. Kathleen and Philip discussed Kathleen's role, Moody College, the marketing strategies Kathleen uses, effective higher education marketing, the future of highered, the upcoming enrollment cliff and more.

Episode 43 - Tim Grassley - Director of Marketing & Content Strategy - University of Colorado Boulder

Episode 43 - Tim Grassley - Director of Marketing & Content Strategy - University of Colorado Boulder

Philip and Tim dive into marketing strategies at University of Colorado Boulder on this week's episode of the podcast. They also discuss storytelling in highered marketing, finding your universities authentic voice, setting the right expectations for students and more.

Episode 42 - Volodymyr Manoilo - Co Founder of Studentspeak

Episode 42 - Volodymyr Manoilo - Co Founder of Studentspeak

The first episode of Season 2 features a great conversation between Philip and Volodymyr, Co-Founder of Studentspeak. Studentspeak is helping universities around the world get more enrollments and better student retention using enhanced psychometric profiling. The goal of their solution is to help prospective students with their course choice and increase the universities’ sales. They talked about the Studentspeak solution, how universities can improve their lead capturing and have a focus seeing leads as people not just emails and phone numbers.

Episode 41 - Brandy Black - Marketing Director at Lone Star College

Episode 41 - Brandy Black - Marketing Director at Lone Star College

On the episode Philip and Brandy discuss Lone Star College, Brandy's career in education, the move to online learning in higher education, the use of data, integrating the college as a part of the community, understanding the student experience, using nudge campaigns and much more.

Episode 40 - Dr. Stefanie Niles - President of Cottey College

Episode 40 - Dr. Stefanie Niles - President of Cottey College

On this episode Philip speaks with Stefanie Niles President of Cottey College on her experience in higher education, the challenges of being President of Cottey College, how the higher education sector is rapidly changing and much more!

Episode 39 - Dr. James L. Hurley - President & CEO at Tarleton State University

Episode 39 - Dr. James L. Hurley - President & CEO at Tarleton State University

On this episode Philip was joined by the President & CEO of Tarleton State University, Dr. James L. Hurley. Established in 1899 Tarleton State University has a long history of excellence. Tarleton State University is a public research university and is a founding member of the Texas A&M University System. The university is home to thousands of students with over 15,000 students enrolled in the fall of 2022. Philip and James discussed Tarleton State University, Dr. Hurleys work as President, the current state of the higher education sector and more.