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Building a creative career by following intuition with Katie Dreke

Full Plate Full Cup

11-12-2023 • 36 mins

Katie Dreke has worked at the top creative companies in the world — from agencies like Weiden + Kennedy and IDEO to in-house at Nike and adidas. But Katie’s career wasn’t always at the epicenter of innovation. In this episode, the DRKE founder walks us through how following a mix of her curiosity and the cultural zeitgeist led her to be thought leader at the intersection of creativity and tech over the past three decades.


We talk about:


  • How to get your foot in the door of a new career path — without formal training
  • How to identify and become a thought leader on your area of expertise
  • The good, the bad, and the ugly about agency life (Katie doesn’t hold back!)
  • Exactly how to gain clarity on the next best step in your career
  • Why you shouldn’t underestimate the value of things that come easily to you
  • Katie’s best tips for leveraging LinkedIn to your advantage
  • The one question we should all ask ourselves before making a purchase


Connect with Katie:

  • LinkedIn: https://www.linkedin.com/in/katiedreke
  • DRKE: www.drke.co
  • Twitter: https://twitter.com/DRKE_co



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