Trust, truth and transparency: Exploring effective corporate communication

Beckett Talks

02-03-2021 • 21 mins

How do we build trust in the era of fake news? Professor Ralph Tench from Leeds Business School shares his research-based thinking on the importance of listening and how organisations can communicate more effectively in a society where trust in our media and institutions has been so undermined. Ralph also touches on how the inter-generational communication gap has been closing as a result of the COVID-19 pandemic.