Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story.You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too. You can’t call this podcast bland! And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going straight away.KATIE FLAMMAN (she/her) (Series Host)Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlammanHere are the contact details of all the season 2 guests featured in this episode, in order of appearance.  MELANIE PERRY (from episode 14)Founder, Poppy Perry MediaLinktree: https://linktr.ee/MelaniePerryROXY VAN DER POST (from episode 12)Founder and Creative Director, Mysotis Film and PhotographyWebsite: https://www.myosotisfilmphotography.co.uk/LinkedIn: https://www.linkedin.com/in/roxyvanderpost/Instagram: https://www.instagram.com/myosotisfilmphotography/Email: myosotisfilmphotography@gmail.comSTACIA KEOGH (from episode 19)Embodied Speaking & Story CoachEmail story@staciakeogh.co.ukWebsite https://staciakeogh.co.uk  LEA TURNER (from episode 16)LinkedIn trainer, Speaker, Charity Director and Founder of the HoLTWebsite: www.leaturner.co.ukLinkedIn:

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling.But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business.Key TakeawaysStructure is key in storytelling - you need a beginning, a middle and an end!Share both successes and challenges when telling storiesYour stories need purpose and relatability. Each story should have a specific purpose.Show your authenticity through your origin and impact stories.Use an effective call to action - but don’t bamboozle your audience with dozens of things to do or make it too complicated.Guest InformationRoxy van der Post (she/her)Founder and Creative Director, Mysotis Film and PhotographyContact detailsWebsite: https://www.myosotisfilmphotography.co.uk/LinkedIn: https://www.linkedin.com/in/roxyvanderpost/Instagram: https://www.instagram.com/myosotisfilmphotography/Email: myosotisfilmphotography@gmail.comRoxy mentions a company called Muse Storytelling. Here’s their website: https://www.musestorytelling.comYour host:KATIE FLAMMAN Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets.In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses.Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish. Key TakeawaysBe passionate about your purpose and values in your business.Build relationships and treat clients with care and respect.Embrace corporate social responsibility and tell people what you are doing - it makes for fabulous story tellingShare your experiences.Guest InformationJENNY CHRISTOPHERSONFounder and Veterinarian, Portland Vets.https://portlandvets.co.uk/Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films.So she knows a thing or two about creativity and storytelling.Melanie’s passion for storytelling and video comes from watching adverts in the 1980s and ‘90s. In fact we can all learn something from them and they way they built emotional connections with their audience. Melanie also shares tips on how to do video without being in front of the camera and do it without breaking the bank!TakeawaysCreativity doesn't follow the rules. You can learn the rules but be original and break them to make your storytelling messages stand out.Create content that is authentically you and speaks in your voice to attract the people you want to do business with.Drip feed your brand story throughout the year to create an emotional connection with your audience.Focus on one social media platform where your audience hangs out and build meaningful relationships through conversations.Utilise free marketing tools and resources to create varied and interesting content, and consider collaborating with others to expand your reach. Guest InformationMELANIE PERRY Founder, Poppy Perry Media Want to work with Melanie? Get in touch with her here:Linktree: https://linktr.ee/MelaniePerryBOOK A VISIONARY VOYAGE SESSION:  https://calendly.com/book-your-slot/visionary-voyageBOOK A STARRY EYED EXPEDITION:  https://calendly.com/book-your-slot/starry-eyed-expedition-1-hour-197BOOK AN EAGLE EYE SESSION:  https://calendly.com/book-your-slot/eagle-eyeWATCH SCOOTCH:  https://vimeo.com/ondemand/scootchCR38IVES Networking group for Creative Professionals.YOUTUBE: @CR38IVESFACEBOOK: @CR38IVESINSTAGRAM: @CR38IVESTWITTER: @CR38IVESTIKTOK: @CR38IVESLINKEDIN:  https://www.linkedin.com/company/86627991Your host:Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892...

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people?How do you tell that story?Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books.As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh.In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history.Key Takeaways1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner.2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers.3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience.Guest InformationNEIL REED Owner, Pooh Corner, HartfieldWebsite: https://poohcorner.co.ukOnline shop: https://shop.poohcorner.co.ukEmail: info@poohcorner.co.ukTel: 01892 771155Neil’s guitar company: https://www.fanoguitars.comEmail: info@fanoguitars.comYour host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user.Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform.She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedInTakeawaysAuthenticity is key. Be yourself and don't be afraid to stand out.Engage with the LinkedIn community by starting conversations and interacting with others' content.Share personal stories to connect with your audience and showcase your values.Avoid common mistakes on LinkedIn, such as not filling out your profile or not getting involved in conversations.Consider setting boundaries on what personal information you share on LinkedIn.Guest InformationLEA TURNER - LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT business community.Want to find out more about Lea? Here are all the links you need:Website: www.leaturner.co.ukLinkedIn: https://www.linkedin.com/in/lea-turner/Instagram: https://www.instagram.com/leadoeslinkedin/YouTube: https://www.youtube.com/channel/UCLdp5SbR19GZJ0nE_fU4hEgX / Twitter: https://twitter.com/leadoeslinkedinFacebook: https://www.facebook.com/LeaDoesLinkedIn/Lea is a Director of the charity, Hope4.Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info:Website: https://hope4.orgDonate: https://donorbox.org/hope4donateGet in touch here:Email: help@hope4.loveYour host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn:

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling.Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways:Everyone's attention span is short, making entertainment a crucial factor in effective communication.Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences.While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention.To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention.Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure.Guest InformationDR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author.Want to find out more or work with James? Here’s the contact info: Email: james.mccabe@web.deLinkedIn: https://www.linkedin.com/in/drjamesmccabe/Further info:https://businessofstory.com/podcast/rhetoric-vs-narrative/https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796https://vimeo.com/getbroadcasting/review/352497780/e08e111cddYour host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.Key Takeaways:Digital advertising can make a difference in marketing, but not every business needs a website.Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.Understanding customer profiles and crafting personalized messages is crucial for effective marketing.Building relationships and maintaining authenticity are key to business success.Calculating ROI in digital advertising is essential for strategic decision-making.Guest InformationMICHAEL HUMPHREY -Co-Founder, DigibubbleWebsite: digibubble.co.ukEmail: mike@digibubble.co.ukLinks to tools Michael mentioned:ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/Bonus tool – check how far your website meets Google’s standards:Website Grader - https://www.digibubble.co.uk/website-grader/Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

Is it enough to tell your story or should you be embodying your story?Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key TakeawaysConnect with your body and emotions to make a greater impact with your storytelling.A story needs a character, an event, and a transformation.The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.Use metaphors to tell stories with numbers and data.Guest InformationSTACIA KEOGH - Embodied Speaking & Story CoachEmail story@staciakeogh.co.ukWebsite: https://staciakeogh.co.uk  PODCAST: FINDING MY VOICE GIVE IT A LISTEN!Resources and people Stacia mentions:Tony Robbins: https://www.tonyrobbins.com/biography/Seth Godin: https://www.sethgodin.comSeth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq Phil Knight: https://en.wikipedia.org/wiki/Phil_KnightPhil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbankerDove: Change One Thing Campaign:  https://www.youtube.com/watch?v=c96SNJihPjQ Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services:

Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you're not sure how? If that strikes a chord, then this podcast is for you.Hello, I'm Katie Flamman from Storyteller Media. I'm an award-winning voiceover artist and I specialize in storytelling for business.Whether your business is big or small, I believe that if you can harness the power of storytelling, you'll engage your audience, connect with your customers, and lasso leads. And the Storytelling for Business Podcast will help you. As well as entertaining and inspiring stories this series gives you practical tips to use in your business. And at the end of the series, I'll pull everything together into a handy guide so you can harness your storytelling superpower. To find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Storytelling for businesses is an essential part of your marketing strategy. It helps audiences connect with you and your brand and ultimately helps you make sales.But how do you even begin to tell your story if you’re not sure what your story is?In this episode Katie Flamman talks to Gareth Dimelow from Inside Stories. They discuss the importance of understanding your business story as well as the keys to creating compelling stories that connect. Key TakeawaysReeling off a list of events does not constitute a story; great stories require elements of drama, conflict, or resolution. Authenticity is also crucial – aligning personal or business values with the stories being told creates resonance with the audience. Audiences want to be involved and engaged; they don't just want information handed to them but rather desire opportunities to participate and make connections.Guest InformationFind out more about Inside Stories agency here:Insidestories.guruTel: 07516 823195Want to work with Gareth? Get in touch with him or his business partner, Terry.Gareth Dimelow: gareth@insidestories.guruLinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/Terry Bower - terry@insidestories.guruLinkedIn: https://www.linkedin.com/in/terrybower-insidestoriesTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @KatieflammanResources mentioned in this episodeAndrew Stanton Ted Talk: “The clues to a great story” Simon Sinek Ted Talk: “How great leaders inspire action”

There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story?Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry.  Key TakeawaysOur brains respond to stories through mirroring, dopamine release, and resonance.Meaningful stories are rooted in familiarity or address recognisable situations.Emotions play a crucial role in creating an emotional connection with the audience.Trust cannot be achieved through shortcuts; it requires authentic emotional connection.Finding your unique perspective as a business owner creates something special.Guest InformationFind out more about Inside Stories agency here:Insidestories.guruTel: 07516 823195Want to work with Gareth? Get in touch with him or his business partner, Terry.Gareth Dimelow: gareth@insidestories.guruLinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/Terry Bower - terry@insidestories.guruLinkedIn: https://www.linkedin.com/in/terrybower-insidestoriesTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @KatieflammanResources mentioned in this episodeAndrew Stanton Ted Talk: “The clues to a great story” Simon Sinek Ted Talk: “How great leaders inspire action”

Storytelling for business doesn’t have to be boring. In fact it really shouldn’t be. But how do you get your message across on screen when you are telling your business stories? And how do youmake sure it’s engaging and not another naff corporate video?Katie Flamman sits down with Jules Sander, an experienced professional in film production and storytelling.Jules shares her journey from working behind the camera to becoming a client herself, gaining valuable insights into both sides of the creative process. Key TakeawaysClear Briefs Lead to Successful Content: Having a clear brief is essential in ensuring that the content produced aligns with goals and objectives, and makes impactful storytelling easierAuthenticity and Unexpected Elements: To captivate audiences, it's important to show something unexpected in corporate films. Whether it's a behind-the-scenes glimpse or an intriguing hook at the beginning, authenticity and memorability are key in engaging viewers.You don’t have to tell your story in order: Start with your most interesting bit so that you can hook in your audience.Guest InformationWant to work with Jules? Get in touch with her here:juliesanderg@gmail.comLinkedIn: www.linkedin.com/in/julie-jules-sander-5751374/To find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Impact. You know it’s important, but how do you make impact when storytelling for business?In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4. He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support.Key TakeawaysThe power of storytelling: By sharing authentic and relatable stories, businesses can create a genuine connection with their audience and rally support for their cause.Building relationships: Chris emphasises the importance of building relationships rather than constantly begging for support. Connecting people with their own impact: Hope4's approach focuses on connecting individuals with the direct impact they can make through their support. This strategy not only builds trust but also empowers people to be part of the solution and see the tangible results of their contributions.GUEST INFORMATIONWant to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info: hope4.orgDonate: donorbox.org/hope4donateGet in touch here: help@hope4.orgWant to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomasTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic. But can you do that without oversharing and scaring away your audience and potential clients? Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength. Key TakeawaysChoose brand colours that reflect your personality and resonate with your ideal clients. These colors can give clues about what clients can expect from working with you.Sharing stories about difficulties or challenging times can build stronger relationships with clients. Showing vulnerability is a demonstration of courage that clients will respect and remember.Embrace the power of storytelling in business beyond just highlighting successes. Being real, vulnerable, and authentic in sharing your story can create deeper connections with clients and foster understanding.Guest InformationWant to find out more about Lizzy, the Business Organisation Queen?Visit startsmallplanbig.co.ukDo you need Lizzy’s help? Get in touch!lizzy@startsmallplanbig.co.ukWant to check out Lizzy’s content on LinkedIn? Follow her here:linkedin.com/in/startsmallplanbig-thebusinessorganisationqueenTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Some of the most memorable stories are told out loud. In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way?Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations.He shares his insights into making compelling audio to tell your business story.Key TakeawaysThe Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience.Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful.Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand.Guest InformationWant to find out more or work with Maple Street Creative? Here’s the contact info:maplestreetcreative.co.ukproduction@maplestreetcreative.co.ukTel: +44 (0) 207 907 0690Connect with Ally Lang here:LinkedIn: linkedin.com/in/ally-lang-a2b967161/Want to reach out to Ally? Get in touch!allyl@maplestreetcreative.co.ukTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received. But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England.He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his  journey from a high street shop to an out-of-town food hall and how storytelling played a pivotal role in his marketing strategy.Key TakeawaysAdaptation is essential for business success: Mark Turnbull's business experienced a significant boost during the COVID-19 pandemic by adapting to changing circumstances and capitalizing on domestic tourism.Storytelling is a powerful marketing tool: Mark highlights the importance of storytelling in marketing. Engaging narratives can capture attention, generate publicity, and create a memorable brand image.Responding to controversy with authenticity: When faced with criticism over selling Britain's most expensive pork pie during a cost-of-living crisis, Mark's team quickly responded by pledging to donate the proceeds to the local food bank. This authentic response turned a potential negative into a positive story that garnered widespread media coverage.Marketing is essential for business growth: Regardless of how great your product or service may be, effective marketing is crucial for business growth. Mark emphasizes the need to promote your business and ensure that potential customers are aware of what you offer.Guest InformationCheck out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.ukFollow Mark on LinkedIn: linkedin.com/in/markpturnbull/Want to go from Shopkeeper to Retail Pro?Join Mark’s Retail Success Club at Impact Retail Training:impactretailtraining.commark@impactretailtraining.comTo find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns. So when you are storytelling for business, how do you avoid being cast as that stereotypical person?Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that.Dai shares how he actively markets himself as the opposite to the stereotypical finance person and how that has helped him build trust and connection with potential clients and his local community.Key TakeawaysStereotypes can hinder effective communication. Dai Rose addresses potential biases associated with his role as a financial advisor by using humor and honesty to connect with his audience and break down preconceptions.Authenticity is key in building relationships. Dai's genuine and real approach has contributed to the success of his business. The interview serves as a case study for the marketing concept of "know, like, and trust".Business storytelling and corporate social responsibility are intertwined. Dai combines his work as a kids' rugby coach with his role as a financial advisor to support disadvantaged children in his community. He aims to provide food, funding, and education to improve their prospects.Guest InformationCheck out Dai’s business, Sterling Welsh, Independent Financial Advisors:www.sterling-uk.netEmail: drose@sterling-uk.netTel: +44 (0)1792 720510To find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @Katieflamman

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories.It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience.Guest InformationHere are the contact details of all the guests featured in this episode, in order of appearance.To find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:katie@katieflamman.co.ukPhone: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @KatieflammanMark Turnbull (from Episode 7)Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.ukFollow Mark on LinkedIn: linkedin.com/in/markpturnbull/Want to go from Shopkeeper to Retail Pro?Join Mark’s Retail Success Club at Impact Retail Training:impactretailtraining.commark@impactretailtraining.comAlly Lang (from Episode 6)Want to find out more or work with Maple Street Creative? Here’s the contact info:maplestreetcreative.co.ukproduction@maplestreetcreative.co.ukTel: +44 (0) 207 907 0690Connect with Ally Lang here:LinkedIn: linkedin.com/in/ally-lang-a2b967161/Want to reach out to Ally? Get in touch!allyl@maplestreetcreative.co.ukGareth Dimelow (from Episodes 1 & 2)Find out more about Inside Stories agency here:Insidestories.guruTel: 07516 823195Want to work with Gareth? Get in touch with him or his business partner, Terry.Gareth Dimelow: gareth@insidestories.guruLinkedIn:

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published.  Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners.Goodwill:Investing in Your Staff:Future Planning:Transformation:Spirit of Christmas:And whilst this is a Christmas special these are lessons that will see you through 2024 and beyond.Speaking of 2024 keep your eyes peeled and ears tuned in for Season Two, packed with even more captivating content to elevate your brand narrative and engage your audience. It’s due early February. Voice Over CreditsKatie Flamman – your host!Please get in touch for voice overs, presenting and podcast hostingkatieflamman.co.ukkatie@katieflamman.co.ukPhone: 01892 249001Linkedin: Katie FlammanInstagram: @katieflammanBhavishna Parmar – Scrooge’s NieceBhav specialises in voice overs with British English, British Urban, and Indian accents. She’s a trained actor and loves projects with a strong narrative and meaningful message.voiceofbhavnisha.comvoice@voiceofbhavnisha.comInstagram: @voiceofbhavnisha LinkedIn: Bhavnisha ParmarRuth Urqhart – NarratorRuth is an award winning, Scottish female voice over artist and character voice actor. Ruth has provided voice overs for TV and radio commercials, global brands and corporate films as well as e-learning and online courses, medical narration, video explainers, and over 190 audiobooks.ruthurquhart.comruthvoiceartist@gmail.comPhilip Banks – Ebenezer ScroogeBritish voice actor Philip Banks is recognised globally for his work voicing news and TV networks including the BBC, CNN and CNBC. High profile projects include the world premiere of Star Wars Rogue 1 and The Queen starring Dame Helen Mirren. 300 million Americans know Philip for his TV Promo work for The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers.Email: banksey@voiceoverist.ukhttps://www.facebook.com/watch/?v=923304497869591https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46100326IMDb: Philip BanksTim Odofin – Charity gentleman and Ghost of Christmas PastTim is an award-winning UK-based, African British voice actor. African accents are Tim’s niche - his voice will take you on a tour of North, East and West Africa as he can do the lot! Tim is experienced in commercials, explainer videos, promos and games.