Alta Motors changed the motorcycle industry. The Californian startup proved that an electric dirt bike was viable.

Viable as a product and as a business. And the venture pioneered innovations in structure, powertrain, and, above all, how to think and design a motorcycle.

Everything began back in 2009. Way before the recent EV fever starts. The goal was not to build a green dirt bike. But to use electric propulsion to develop a bike capable of surpassing its petrol counterparts.

Derek Dorresteyn, Jeff Sand, and Marc Feningstein were the minds behind the ambitious endeavor. To discover more about Alta Motors' journey, I talked with Marc Feningstein, Alta's CEO during the brief but remarkable company's lifetime.

Marc is a brilliant character, boasting a unique knowledge of the motorcycle business and is a must-listen voice to understand how the industry is changing.

I know it was a very anticipated episode. So, enjoy the show.

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