In this episode, we talk with James Le Compte, co-founder of To’ak Chocolate, about the company's mission to create the world's most valuable chocolate. James discusses the importance of understanding the value chain of the chocolate industry and how To’ak Chocolate aims to create value for farmers, consumers, and the environment. We also delve into the company's marketing strategy, including targeting discerning customers and leveraging digital channels, as well as their focus on sustainability and partnerships. Tune in for an insightful conversation about the intersection of luxury and social impact in the chocolate industry.

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