In this episode, Sam interviews John Roman, the founder of BattlBox, a subscription box company focused on outdoor and survival gear. John shares his insights on how BattlBox retains customers through community building, how they prevent gamification, and how they nudge customers to upgrade. He also talks about their win-back sales team and the importance of building community through content. Finally, John shares the story of how BattlBox came to be and what sets their subscription box apart from others in the market.

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