Jack Benzaquen from Duradry: Building a CPG Personal Care Brand, Solving Sweaty Underarm Woes, Driving Authentic 5-Star Reviews, and More

Beyond the Inbox

18-04-2023 • 28 mins

In this episode of Beyond the Inbox, Jack Benzaquen, the founder and CEO of Duradry, joins the show to discuss his experience building a brand that appeals to a sensitive customer base. He shares insights into how he's been able to leverage user-generated content and customer feedback to drive his brand's growth. From email automation to site navigation and beyond, Jack shares his strategies for optimizing the customer experience and driving conversions. Tune in to learn how Duradry has become a standout brand in the antiperspirant market.

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