In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook. Lindsay emphasizes the power of SMS marketing, recommending a weekly cadence and monitoring metrics to determine the appropriate frequency. She also discusses the importance of Haute Hijab's Facebook group as a safe space for women to communicate about hijab or other issues on their minds. Tune in to learn more about building a passionate brand community and leveraging various marketing channels.

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