Founder and best-selling author Joseph Pine joins us this week to talk about new ways of adding value to your economic offerings. He teaches businesses how to grasp the nature of the emerging Experience Economy and envision their role in it - whether it be staging experiences, guiding transformations, or mass customization.
QUOTES FROM THIS EPISODE
“The progression of economic value basically talks about what has happened to create economic value over the millennium in which we had business.”
“Experiences are a distinct economic offering.”
“Doctors must be actors. In addition to demonstrating clinical acuity, the physician is expected to assume a role depending upon the particular situation, the particular patient.”
“You use the experiences to guide your customers to change, to help them achieve their aspirations.”
BOOKS BY JOSEPH PINE AND JIM GILMORE
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