2.5 | Daina Lightfoot: Choosing Your Path

The Design Podcast

21-06-2022 • 57 mins

We're delighted to be joined by Daina Lightfoot, a Lead Designer at Shopify, Creative Director and Offline Creator.

Daina has led and crafted brand identities and experiences for some of the tech industry's most adored brands, including Disney, Slack, Hootsuite, Dropbox and Abstract.

Today Daina works with Shopify as a Lead Designer, shaping brand and product marketing experiences for their global portfolio of financial products.

In our conversation, we explore Daina's origin story to the present day, revealing insights about work ethic, graft and passion, and the choice between pursuing a path of management or a track focused on craft.

If that wasn't enough, we explore the realities of the creative process and the nuisances of building successful brands and campaigns. We also discuss Daina's current role at Shopify and how the business retains a creative and productive culture as a globally distributed team.

Let's get into it!

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