When you have experimentation ingrained in your organization's culture, it's important to have the right tool to match this practice and discipline. More often, we come across this question: Build or Buy? Will discusses this big ol' question referencing
Ryan Lucht's presentation deck on experimentation and from
Ronny Kohavi's deck. Find out what set of questions to use to determine whether build or buy suits you. Listen in or tune in on
LinkedIn,
Twitter, or
YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know
here.
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