Image retouching: How much value does it add?

REB Podcast Network

22-02-2024 • 38 mins

As technology has changed, so too has the real estate industry.

On this episode of Secrets of the Top 100 Agents, host Juliet Helmke speaks with Brad Filliponi, co-founder of real estate photography retouching and editing service, to delve into the changing world of property marketing. Brad shares how the Sunshine Coast business that operates all over the world got started 10 years ago, and what property shoppers now expect to see when perusing listings.

The duo delve into the ethics surrounding image manipulation, and discuss what agents need to be mindful of when enhancing properties to look their best – at what point does it become better than reality?

They also cover some of the coming tech changes that could further shake up this field, which may impact property professionals’ future service offerings.

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