Barbie, Building Brands & Beyond with Jen Donahoe

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28-08-2023 • 1 hr 24 mins

INCREDIBLE conversation with Jen Donahoe, a former colleague from Disney Toys who went on to work for Mattel, EA, Scopely, Riot and more. She's an incredibly talented brand and product marketing veteran in both toys and video games. And she's a regular on Deconstructor of Fun. We talk about why Jen HATES Barbie, but loves the movie's marketing, what she's learned about building brands in toys and games, and where she sees marketing going in a post-privacy policy world.


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