Trouble in Transmedia? The Franchise Multiverse and How We Make Sense of It Again

+1

17-07-2023 • 1 hr 6 mins

My +1 this week is Jeff Gomez, CEO of Starlight Runner and the godfather of transmedia storytelling. Jeff talks with me about his long career creating some of the biggest IP story worlds, how the franchise model that bought us Marvel, DC, Star Wars and more went off the rails, how we make sense of the stories we tell ourselves, and where our collective narrative journey will take us next.


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