Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start?

In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for your business.

They also discuss podcast guesting, how to ensure hosts actually consider your guest pitch, and how to use video to promote podcasts.

“If you don't catch people's attention immediately with video, people tend to drop off.

The same thing doesn't really apply to podcasting.

When people listen to podcast episodes, they tend to listen to them all the way through.” -- Jonathan Baillie Strong on The Recognized Authority podcast

“Podcasting lends itself well to B2B, because a lot of B2B products and services are complex to understand, and have a lot of nuance to them.” -- Jonathan Baillie Strong on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-your-podcast-funnel/ 👈👈

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