Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves.
Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all.
In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel.
They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time.
“Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast
“Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/building-your-audience/ 👈👈
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