Writing articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why.
In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to adapt to this new reality.
They also discuss how to become a better leader by asking questions, how to sound more authoritative, and why you should publish pricing information on your website.
“I realized that if I focused on the questions that nobody else wants to answer I can actually get gains really fast.” -- Marcus Sheridan
“I started seeing the patterns, I started to recognize the types of content that do better than others, and I continued to focus in on those.” -- Marcus Sheridan
“I was going to go out of business, so I don't have time to sit there and say "I don't have time". So instead of watching Game of Thrones, what did I do? I sat there and pecked away at the keys every night, I slept six hours instead of eight hours.” -- Marcus Sheridan
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/content-can-save-your-business/ 👈👈
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