When Charlotte Griffiths’ agency BRIDGE launched the UK’s first men’s division for bigger, broader male models in 2016, it was based on a hunch that the fashion industry was ready to embrace men of different shapes and sizes. In this week’s interview, Charlotte tells me how her gamble paid off and why brands need to let go of outdated stereotypes around men and fashion.

Charlotte is the owner and Managing Director of BRIDGE, a talent management agency established in 2014 that represents models and influencers internationally. The agency‘s ethos is to "bridge-the-gap" between standard and plus size models. After seeing a rise in mental health struggles for men, Charlotte recognised that to be a truly diverse agency they needed to bring men into the conversation around body positivity as well.

In this episode we discuss:

• Charlotte’s brief stint as a model and how it influenced her decision to launch BRIDGE
• How she got the inspiration to start the men’s division
• The models she discovered and the campaigns they’ve worked on
• Why she thinks some brands are reluctant to showcase larger men in their imagery

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Learn more about BRIDGE

Website: www.bridgeagency.com

Application form: https://bridgeagency.com/apply

Instagram: https://www.instagram.com/bridgemodels

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