EP025 | Design a Hybrid Service With An Online Course, with Glen Long

The Brand Compass

04-08-2023 • 43 mins

In this episode:

Have you contemplated creating a course or online programme in your business?

I’m not a fan of the hype of “build a course” and they will come. In fact, building a course or a programme is not an easy journey, but it also doesn’t have to be hard.

I decided we need to dig into this, on the show, so that maybe I can open you up more to the benefits of looking at diversifying how to capture and harness your knowledge and ultimately how to deliver it in different ways to your ideal clients.

My guest today is well versed on this and when he and I got to talking about the subject, I knew instantly that we were coming from the same angle on this – because he and I are really grafters – we aren’t afraid of hard work and believe that there needs to be thought and process baked into how you approach this course or programme building situation.

Come join us. I even share some of my behind-the-scenes experiences of building my group programme.

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Glen Long is an Online Course Creation consultant, teacher and mentor.

His background is steeped in learning and he gained his experience building successful courses for a well-known online entrepreneur that generated over $1 million and served more than 1,000 paying students.

Glen is an unusual chap in that he also used to work for BBC Comedy Online where he was a script editor and producer working with writers and performers to create viral comedy clips.

Today he helps business owners create effective and engaging courses which blend seamlessly with their offline services and heighten the value for their ideal clients.


Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).