EP035 | Offer Positioning for Subject Matter Experts with Shelley Rostlund

The Brand Compass

22-12-2023 โ€ข 16 mins

In this episode:

I dig into the meaty topic of โ€˜POSITIONINGโ€ in this solo episode.

Spending time on your positioning is a highly rewarding way to really know how you are literally going to position your messaging and branding around the problem you solve and who you solve it for. It also informs your pricing.

In this discussion I walk you through my simple three service priority areas I have developed after being inspired by Michael Hyattโ€™s thinking around Vision, Alignment and Execution.

This will help you to quickly spot a starting point for your positioning work. I also give you advice on where to look if you are wanting to increase profitability.

Join me wonโ€™t you? You may need a notebook for this one.

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๐—ฆ๐—›๐—˜๐—Ÿ๐—Ÿ๐—˜๐—ฌ ๐—ฅ๐—ขฬˆ๐—ฆ๐—ง๐—Ÿ๐—จ๐—ก๐—— ๐—•๐—œ๐—ข:

Shelley is a systems-led brand strategist working with knowledge expertsโ€ฆthose who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).