EP036 | Brand Experience is nothing without MEANING, with Shelley Rostlund

The Brand Compass

09-02-2024 β€’ 12 mins

In this episode:

Brand Experience is not just for big brands like Disney, Netflix, Nike, Virgin or Nobu, it’s actually pretty crucial for microbusinesses too.

For us, as smaller businesses, how people FEEL when they work with you is even more important than it is for bigger businesses. We have so much more at stake and less leeway for getting things wrong.

In fact, I’d go so far as to say that for micro businesses, brand experience needs to be one of your top priorities in order to survive the turbulence and fickleness that our digital world puts on to our economic welfare.

Listen to this episode where I dig into how baking MEANING into your experience is essential and how this will transform your client loyalty and retention.


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Shelley is a systems-led brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).