EP028 | Proficient Expert or Thought-leading Visionary, with Shelley Rostlund

The Brand Compass

15-09-2023 • 17 mins

In this episode:

I’m going to stretch your thinking a bit and play with what the difference is between a subject matter expert and a thought leader. And…how do we recognise someone as “thought leading”. I’m going to share what I think they have in their professional toolbox.

In essence, my gut feeling is that there is a top tier of 20 to 25% of subject matter experts who can be described as thought-leading.

These special, insightful experts have this extra ability to look at things on a much larger, macro level and they can almost perceptively feel the winds of change.

Join me in this conversation where I share the 5 items I think are in the metaphorical toolbox of a Thought Leader. Perhaps you may recognise one or two of them from your own toolbox of gifts. (Whoa…you have the makings of a thought leader, my friend!)

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Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).