EP038 | Solve the Right Problem for the Right People, with Imogen Jones

The Brand Compass

08-03-2024 • 28 mins

In this episode:

Have you noticed ‘muddy messaging’ when you are at local networking? People who do their pitch or ‘60second’ and you are none the wiser as to what they exactly do, or who they work with?

Well, this episode was inspired by my experience of that, in a few different environments.

My feeling is that really: (a) people are struggling to work out who they are (in the eyes of others), and (b) they have not really worked out what the problem is that they solve for their ideal clients.

In this episode we tackle the second of those struggles: really understanding what the problem is that you are solving.

To help me, I have brought on a friend who is gifted in the wisdom of people and we dig deep into helping you really unpick the actual problem YOU are solving as a service provider - as opposed to the one you THINK you are.

Join us. You won’t regret it.

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Imogen Jones is a marketing strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.


Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).