EP042 | Your Personal Brand Stories Are Sunflowers, Give Them Sunshine, with Shelley Rostlund

The Brand Compass

10-05-2024 • 14 mins

In this episode:

I share my recent experience speaking at You Are The Media’s Creator Day in-person event down in Poole. I am not a professional speaker – so this was a big deal for me. My nervous system went into over drive.

When you listen to this episode, you’ll hear me share how I used to ‘know’ logically (at a high level in my head) about how important personal brand work is, and the element of really getting to the heart of the stories that make you YOU.

And then, I got on stage at Creator Day, and got off it…and well, my friend I was smacked with real life emotional evidence of the truth of that statement.

I put into practice what I teach others – i.e. identify the diverse dimensions to you and pay homage to that in your personal brand and the stories you tell. If you came to the event and you took time to come chat to me – I thank you so much for sharing yourself with me. It meant so much.

What has warmed my heart since, is seeing all the content and stories that have come out from what people drew from what I shared about myself and how I navigate the world.

Come listen to how my logical brain and emotional brain smacked together… at a glorious in-person gathering of 200+ amazing individuals. I share how it solidified for me why it’s important for YOU to share YOUR story, in YOUR voice… in a way that’s comfortable for YOU.

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Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).