EP040 | Artificial Intelligence right now, and where your creative ownership lies, with Stephen Ruse

The Brand Compass

05-04-2024 β€’ 26 mins

In this episode:

I have brought my friend and Intellectual Property (IP) genius Stephen Ruse back on the show so we can chew on the fat that is: Artificial Intelligence. You will have first met him on episode 20 when we talked about copyright and what you can secure, in terms of what you design or create inside your business.

There is so much going on right now and it’s all moving incredibly fast. We take a step back and do a realistic view of the world (right now – as at 5 April 2024) to see how this onslaught of AI is affecting our right to ownership of the things we are creating for ourselves, as well as where the risks lie in others using our value, voice or even likeness without our permission.

Come listen to our conversation and see how you feel afterwards in weighing up the fears and risks with the potential for good, which artificial intelligence also holds for us all, as subject matter experts.

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Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 7 offices in the UK and supports clients around the world.

Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.


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Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).