I hear you … I’ve been there myself many times! But, knowing that content strategy can produce 3x the number of leads that a paid search campaign can (and cost you 62% less!), it’s worth it for us to try to get better at it (or, at the very least, hate it a bit less. Right?)
In this, I dig into to what I see are the top 3 problems that folks face when tackling content strategy, and I share some tips for ways to tackle each one!
And, if you want to take it a step further, be sure to check out my 5-part blog series ALL about content strategy (what it is, how to do it well, and how to measure it) here:
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