Our guest this time is Marketing Consultant, and Founder of CRoche Consulting, Caleb Roche. In this episode we chat about: how communication and marketing channels have changed in recent years; what kind of lead generation or sales process a freelancer needs to use now; how to re-engage your existing following or client base if you need to; how data and analytics play their role in successful marketing; new algorithm changes on Google, and whether we should be prepared for it...and more about understanding marketing strategy and implementation.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/T3Cwj_W382M---/////// Links mentioned in this episode// CRoche Consulting website: https://www.crocheconsulting.com/// Caleb on LinkedIn: https://www.linkedin.com/in/caleb-roche/---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Our guest this time is author, speaker, podcaster and coach, Andrew Miller, and in this episode we chat about some of the common things that stop people from enjoying their business; success in your business if you don't enjoy your work; steps you can take to deal with situations that prevent you from enjoying your business...and more about enjoying your work and life.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/rKEBxd2bSto---/////// Relevant Links// Andrew's website: https://www.businessenjoyment.com/ (download your free copy of the book, 'More Than Just Money' at the site)// The Tingle Zone podcast: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040// More about the Breathing Spaces groups: https://www.businessenjoyment.com/breathingspaces---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

LinkedIn expert, Daniel Alfon, joins us to chat about a number of aspects when it comes to leveraging LinkedIn in the most effective ways for your freelance business.The discussion includes useful insights and advice, such as: the best place to start for using LinkedIn to get clients and projects; treating your LinkedIn Profile like a website; whether it's necessary to have a lot of connections; the best strategy for making 'new' connections; the best approach for building a presence and getting noticed on LinkedIn; how often you should post, and what you should post, and more great advice.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/pp1scQF6cNc---/////// Links mentioned in this episode (and other relevant resources)// Daniel's website: https://www.danielalfon.com/// Why Is LinkedIn The Most Powerful Tool to Boost Your Business?https://www.danielalfon.com/why-is-linkedin-the-most-powerful-tool-to-boost-your-business/// How often should you share?https://www.linkedin.com/pulse/20140326164811-212135-how-to-optimize-your-sharing-on-linkedin/// The importance of your Headline:https://www.danielalfon.com/#freebie// 7 types of linkedin requests (expanding on the featured cartoon):https://marketoonist.com/2020/02/linkedinrequests.html// Daniel's book, 'How to Build a LinkedIn Profile for Business Success':https://www.amazon.co.uk/dp/B00N18B2RS/ref=cm_sw_em_r_mt_dp_SN5NJP71W7474A4DEEC7---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Destini Copp helps people to reduce their reliance on purely services or freelance work, and in this episode we chat about adding digital products, or online courses to your freelance offering, why you would want to, what works best, where to start...and other interesting ideas and advice about boosting income by offering digital products, or online courses.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/9Fk9va-m1Mo---/////// Links mentioned in this episode// Destini's website: https://destinicopp.com/// The Course Creator's MBA Podcast can be found on Apple Podcasts at https://podcasts.apple.com/us/podcast/the-course-creators-mba-podcast/id1454831898 and also on Destini's website---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Our guest this time is Kenzi Wood, a highly successful freelance copywriter, and in this episode we chat about client retention and how it's a major factor in Kenzi's success; how to enjoy a reliable and consistent income by getting clients on a retainer; some great tips for freelance copywriters, and tips if you write your own copy, and also some good advice about getting referrals for your business.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/G_1W4W7KIrU---/////// Links mentioned in this episode// Kenzi's website: https://kenziwrites.com/// LinkedIn profile: https://www.linkedin.com/in/kenziwrites/---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Our guest this time is Jonathan McLernon, an Online Nutrition Coach, as well as mentor to new coaches building their business - and in this episode we chat about: why organic marketing can be enough for a freelancer to succeed, at least in the beginning; what the value of building a large audience is and whether it's even necessary; why the goal of a 6-figure income (mentioned a lot online at the time of recording) is overrated...and more.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/J9AmCNAJRX8---/////// Links mentioned in this episode// Jon on Facebook: https://www.facebook.com/canadianomad// Jon's book - How To Build and launch your Online Coaching Business in 28 Days or Less: https://leanandefficient.business/28-day-coach// Email: coachjon@jonmclernon.com---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find more guidance and resources at https://aspectavenue.com

Our guest, Colette Broomhead helps mums in service based businesses to cut out the noise and overwhelm and find simple strategies to achieve consistent 5k months. Her focus is on playing to your strengths, building strong habits and keeping it light and fun!With 13 years of experience in business and marketing, Colette works with mums in particular, to create strategies and foundations for a thriving business, that gives her clients freedom of time, money, and location.In this episode, we chat about dealing with overwhelm, getting clients, developing a better mindset, coping with family and home distractions...and other useful stuff for freelancing mums and freelancers in general.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/S6zHZdQLCkA---/////// Links mentioned in this episode// Facebook Group, 'Fully Booked Mums': https://www.facebook.com/groups/fullybookedmums// 60-minute Strategy Call: Contact Colette via the Fully Booked Mums group, or find out more and contact her at https://www.colettebroomhead.com---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

There are a number of reasons why you might want to turn your solo or small freelancing business into an agency at some point. You can serve a lot more clients, generate a much larger personal income, and enjoy taking your business to a whole new level.Kaitlyn Study joins us from Orlando, Florida, and she's the owner of South Street & Co. a marketing agency that helps freelancers and small businesses to grow, strategically and successfully.We chat about the basic steps you would take, scaling your business, important things to think about, and more...---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/-MDk1KIxvVo---/////// Links mentioned in this episode// South Street & Co website: https://southstreetmarketing.com/// Get Your Marketing Checklists: http://bit.ly/SSCoChecklist---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

It can be difficult to find projects that you really love while also getting paid what you deserve! But you don't need to be a marketing expert or social media influencer to find and attract your dream clients.Matt Essam is a business coach, best selling author, and keynote speaker working with creative freelancers and small businesses to help them win high-value clients, while also enjoying meaningful and fulfilling work.In this episode he talks about pricing your services, dealing with clients who are initially put off by your fee level, and more, to help you in this area. We also chat about your mindset, and other good stuff that can make a real difference for you in your business.Our discussion is based off the back of his latest book, 'Create & Prosper - How to Find Your Dream Clients and Build a Freelance Business You Love', which you can find a link for below.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/_wyShohAbZY---/////// Links mentioned in this episode// Matt's website: https://www.mattessam.co.uk/// LinkedIn: https://www.linkedin.com/in/mattessam/// Instagram: https://www.instagram.com/matt_essam/// Get the 'Create & Prosper' book:FREE PDF version: https://www.createandprosper.co/Printed copy: https://www.amazon.co.uk/dp/B086WP4MJM/ref=cm_sw_em_r_mt_dp_Q0BC9VPAQ19HMYDM6383---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Changing from an employed or contracted position to being a freelancer is a big decision of course. Justin Petersen spent many years as a full time, contracted freelancer in the radio industry, but eventually decided to change things and go it alone as a freelance DJ, leading to performing all over the world.He doesn't regret the move at all. His life and career is now a lot more rewarding. In this episode, he chats about all this, and has some advice from his experiences - including thoughts on marketing yourself and other practical considerations.Hopefully you'll gain some inspiration or insights if you're wondering about, or maybe fearful of, taking the leap into going alone as a freelancer.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/PAS_B3mvMlg---/////// Links mentioned in this episode// Justin's podcast website: https://coachcast.co.uk/// Twitter: https://twitter.com/juzzyp// Instagram: https://www.instagram.com/jpsmiles/Other mentioned links were hard to find to list here, but the best bet is to go to Justin's website at https://justinpetersen.co.uk/---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Starting is the most difficult part. Once you get off the ground, things normally start to gather momentum and traffic comes more easily.Michael Winter is the Founding Partner at Litebulb Media, who help small business owners/solopreneurs to get more traffic, leads and sales by teaching them to do it themselves in their digital marketing school, or by doing it for you.He gives some great advice and shares some immediately actionable ideas in this episode - to help you go from zero to 1,000 or more followers, subscribers, visitors, leads...or whatever you need.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/M0rFkwooe_I---/////// Links mentioned in this episode// Start the 30-day challenge or learn more at https://www.litebulbmedia.com/---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Scott Hardiman is a coach who has successfully helped many business and professional men achieve confidence and progress in the their life and work. He joins us to discuss why men can feel unsure and inconfident, and some of the ways in which the problem can be addressed.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/24nW1XSclqE---/////// Links mentioned in this episode// Book a Free Discovery Session with Scott: https://further-coaching.com/// Scott on LinkedIn: https://www.linkedin.com/in/scott-hardiman/---/////// Aspect AvenueAn empowering companion on your freelancing or solopreneur journey!Find our free guidance and resources at https://aspectavenue.com

Tonya Sowles joins us to talk about the 'Why and How' of outsourcing and building a team as your freelance business grows. "Use the genius of others while you focus on your own genius".Tonya is the Founder and CEO at Sowles Consulting, LLC, based in Southern Oregon US, and provides unique solutions to small businesses to achieve their goals.Her work has involved serving as a liaison between upper management and clients as well as between employees and management. Amongst her other talents, she has lots of experience in interviewing, training, and hiring new workers.In this episode she makes some great points, and has some valuable advice when it comes to finding, and working with a team - to help you grow your freelance business, create more time and reduce stress...and increase your revenue.---Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/V8fT5NAUWlk---/////// Links mentioned in this episodeLearn more and contact Tonya:// LinkedIn: https://www.linkedin.com/in/tonyasowles/// FB Business Page: https://www.facebook.com/sowlesconsulting// FB Group (Savvy Small Business Leaders): https://www.facebook.com/groups/sowlesconsulting/// Website: https://sowlesconsulting.com/// Email Tonya: tonya@sowlesconsulting.com ---/////// Join Aspect Avenue for more freelancer supportAspect Avenue Aims to be Your Empowering Companion on Your Freelancing or Solopreneur Journey!// Access to our private community, where you can network on our social media type platform.// Receive our weekly email, every Wednesday, with freelancing news, tips and more.// Other potential member-only benefits as Aspect Avenue grows.// All for free!/////// Learn more at https://aspectavenue.com

Our guest, Dave Pugh is an award winning brand and visual designer with 25 years of experience designing for 200+ start ups and SME’s and various large brand clients such as Hilton, Estrella Damm, Adidas, BBC, Petronas, Mercedes AMG, Cisco Systems, MTV...In this episode he shares why branding is more than just your logo. It's vital to spend time when initially creating the elements of your brand - and to create strong emotional connections to clients, customers and audiences.Watch this episode on YouTube (and subscribe to the channel) athttps://youtu.be/Hfy-LoXugoYLinks mentioned in this episodehttps://www.freelancegraphicdesigner.co.ukLinkedIn: https://www.linkedin.com/in/davidpughdesign/Instagram: https://www.instagram.com/freelancegraphicdesigner/Facebook: https://www.facebook.com/davidpughdesign---Join Aspect Avenue for more freelancer supportAspect Avenue Aims to be Your Empowering Companion on Your Freelancing or Solopreneur Journey!Access to our private community, where you can network on our social media type platform.Receive our weekly email, every Wednesday, with freelancing news, tips and more.Other potential member-only benefits as Aspect Avenue grows.All for free!Learn more at https://aspectavenue.com

In our first filmed episode, I chat with freelance videographer and photographer, Finlay Stanley, about self doubt. Self doubt, when it comes to your business, can and does afflict the best of us from time to time. Finlay's business is still fairly new, but is making progress, and he shares some of his experiences and thoughts on self doubt, as well as a little about his work and creating videos.Watch this episode on YouTube (and subscribe to the channel) at ________https://youtu.be/TWA7SGE9oGcLinks mentioned in this episodeWebsite: https://finlaystanleymedia.co.ukInstagram: https://www.instagram.com/finlaystanleymedia/Facebook: https://www.facebook.com/FINLAYSTANLEYMEDIA/Etsy: https://www.etsy.com/uk/shop/FinlayStanleyMediaAnd the 'Media-Super 8' film footage featured in the video version of this episode can be watched on Finlay's YouTube Channel at https://youtu.be/SDIkbrkG2ccJoin Aspect Avenue for more freelancer supportAspect Avenue Aims to be Your Empowering Companion on Your Freelancing or Solopreneur Journey! Giving you:Access to a new and growing library of guides on marketing, finance, productivity, strategies, mindset and more…A private community, where you can network on our private, social media type platform.Exclusive content and resources, only available to members.Early access to episodes of The Freelancer’s Friend podcast.Our weekly email, every Wednesday, with freelancing news and tips.The option to have your say in how the service evolves for your benefit.Learn more at https://aspectavenue.com

Our first ever guest is Emma Torrance, who’s been supporting people in business matters for 30 years, in a variety of roles – as well as running and managing businesses – and has worked freelance as a business advisor and mentor for almost 10 years.She joins us on this, the very first Freelancer’s Friend episode, to share some of her experiences and knowledge that should be helpful to you if you’re considering becoming, or have recently become, self employed…Links mentioned in this episodeEmail Emma Torrance: emma@thinkinng.orgTHiNK website: https://thinkinng.orgEmma on LinkedIn: https://www.linkedin.com/in/emma-torrance-2a90701/THiNK on Twitter: https://twitter.com/THiNKin_NGTHiNK on Facebook: https://www.facebook.com/thinkinnottinghamTHiNK on Instagram: https://www.instagram.com/thinkin_ngHow to get more value and help – while supporting the showThe Freelancer’s Friend wants to help you and other freelancers or home based businesses to create lasting and sustainable success. Please consider supporting the show by leaving a review and a rating…and definitely subscribe on your favourite app. Also, please share this episode by using the links below.To listen to episodes without adverts, be more involved with the show, join our private community, and get lots of extra value, consider becoming a patron. See what you might be missing out on, at AspectAvenue.com/patreon