Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.

Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.

Connect with Luke here:

https://www.linkedin.com/in/lukehodson/

And check out his awesome podcast "Back2Skool" here:

https://www.youtube.com/@nerdscollective

---------------------------------------------


If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb