Alert: this assessment was based on a minimum 10% Discount off BAR for Hoteliers. If you are offered the program based on a higher discount than what the media and I were informed of, please be sure to do the math yourself to see if that new offer will work for you. And remember, I always prefer to give my hotels direct and loyal guests the best offer on our own websites.

I won’t lie. Tripadvisor has been my favorite website for two decades. If you sell travel, it should be yours too! Hundreds of millions of people use the site every month. If you know how to make your business stand out from the crowd on Tripadvisor, and believe me, I do, you can leverage the world’s largest travel guidance website, and giving yourself a huge billboard. I have devoted 20 years to honing a five-star review system that is so powerful in attracting bookings I really don’t know why everyone doesn’t work this way.

Adele’s Tips:

Remember it is a fenced-in rate. Make sure you have an offer that is competitive and enticing to the traveler yet a win for you to get direct and commission-free. You won’t want to have any commissionable rates out there for less that your own websites member rate or Tripadvisor Plus.

Make sure you inspire as many 5-Star reviews as possible by treating every guest like a VIP. If you need help with a plan to help your hotel earn consistent 5 Star reviews, I promise, I can help you like no one else can. We can work on this on a short-term coaching program

But first, why not schedule a free, No Obligation, first session with me at adelegutman.com. I will look at the reviews with you and give you as much free advice if I can. I am happy to help everyone recover as quickly as possible.

Make sure that the rate is competitive with the OTAs. It won’t help you get direct business if you give better rates to OTAs.

I love that this move by Tripadvisor is making a strong distinction from the OTAs which focus on commission, and this focuses on creating great experiences and providing knowledge and value for travelers.

When and if you do try it out, I'm very eager to hear how it is working for you. Please comment below or write to me at adele@adelegutman.com

If you are a hotelier who needs help with Tripadvisor, please feel free to sign up for a free or low-cost first session with me at www.adelegutman.com