Ever wondered how a visionary and an integrator can shape the success story of a business? Dianne Murata, the interior designer and founding principal of Kimiko Designs, unravels this intricate balance in our recent podcast episode. Dianne's impressive journey from a funeral home to establishing Kimiko Designs is testament to her determination and innovative approach. Her mission to usher in sustainability in the furniture industry is as inspiring as it is admirable. Listen in to understand the strength of acknowledging individual capabilities and appreciate the unique culture of the furniture industry.In a world where remote working has become the cornerstone of professional life, Dianne provides insight into how she built a thriving remote work culture with intention. She brilliantly details the roles she and her business partner, Ginger, undertake as a visionary and an integrator, that have been pivotal in their business growth. The discussion continues around the concept of work-life integration and how Kimiko's flexible approach enables their team to operate from anywhere. The conversation concludes with a deeper look into sustainability and the shift in perspective from product to problem. Learn how Kimiko Green, with its customer-centric approach, grew from a handful of clients to over a hundred in just two years. Links & Resources: Support the Trend ReportRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman, Mark C. WintersConnect with Dianne:Kimiko DesignsLinkedInConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Can you imagine becoming the best version of yourself, both personally and professionally? How would that impact your life, your career, your relationships? I'm Sid Meadows, your host for the Trend Report Podcast, and I'm here to guide you on a journey of continuous growth, a journey that I embarked on just a few short years ago. From a humble beginning in a coach certification program to now, a certified professional coach and a veteran of the office furniture industry, my journey has been all about growth and development. In this enlightening conversation, we'll explore the three core areas of growth I've discovered - personal, professional, and industry. I'll share my insights on how personal development goes beyond just job roles and career paths, the targeted enhancement of skills offered by professional development, and the necessity of being up-to-date in your industry. You'll also gain valuable advice on seeking resources and tools to help you in this journey. So buckle up, and let's embark on a journey of growth together. Because remember, it's not about your boss or your company doing it for you. It's about you doing the work necessary to reach your goals. It's about you taking control of your own destiny. Each of us is responsible for our own future. Let this be your start.In this episode:[1:46] Get ready to learn all about the importance of continuous growth.[4:17] What personal growth and development is all about.[9:25] Resources that can help you on your personal growth journey.Links & Resources: Support the Trend ReportSid's Blog - The Importance of Continuous GrowthAt The Table PodcastAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Join Sid for a heartfelt and thought-provoking conversation about the evolving role of the independent rep with Jason Levy, a veteran in the office furniture industry. Jason's journey is a compelling tale of resilience and adaptability - from being a culinary student to stepping up to the demands of the family business after his mother's cancer diagnosis. You'll hear his profound insights into the shifting business landscape, his creative marketing strategies, and why he believes building sincere and engaging relationships within the A&D community is essential.Jason also opens up about his inventive approach to marketing. Wondering how cupcakes, donuts, and his last name fit into his business strategy? You're in for a fascinating set of ideas. He'll also talk about the value of making connections at real-life events and his digital engagement tactics that have helped him grow in an industry that has seen many changes, especially amidst the pandemic.Get ready to tune in to an episode that's more than just office furniture talk. Jason's passion for Apple products, his belief in the importance of reading physical books to his children, and his insightful thoughts on the blurring lines between residential and commercial industries offer an engaging mix of personal anecdotes and professional advice. Whether you're in the furniture industry or not, Jason's story is sure to inspire, educate, and entertain.In this episode:[00:00] Learn all about Jason Levy and his experience in the office furniture industry.[09:27] Customer-Centric Tools in Business[21:31] Marketing Strategies for A&D Community[31:21] Leveraging Digital Platforms to GrowLinks & Resources: Support the Trend ReportConnect with Jason:Jason Levy & AssociatesLinkedIn | Instagram | EmailConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

What would your life look like if you dared to color outside the lines? If you defied norms and embraced your uniqueness? Let's journey together down the path less traveled, challenging the status quo and disrupting norms. This week we're stirring up insightful conversations about the art of nonconformity in business and personal growth. We draw parallels between childhood coloring books and adult conformity, sparking a vital question - What if you decided to be brave and color outside the lines?Get ready to learn about the power and impact of breaking away from your comfort zone. Be inspired by industry disruptors such as Florence Knoll, Charles and Ray Eames, and Mario Bellini, as we underscore the significance of bravery and vision in shaping our world. You'll hear the stories of people and companies that dared to be different, the courage it takes to share your ideas, and the rewarding process of challenging conventional wisdom. It's time for you to step up, embrace your greatness, and color outside the lines. Let's dare to be different together.Links & Resources: Support the Trend ReportConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Ever wondered what the world of contract furniture holds? Our guest today, Aaron Estabrook, the Director of Digital Marketing at OFS reveals it all in a vibrant conversation. Aaron found his path to this industry through an exciting journey that took him from the music business to marketing and advertising, and helped him clinch a role that brings him joy.Get ready to hear some powerful insights on leveraging digital marketing to create engaging content, and the magic of consistency in personal branding. Aaron shares his experiences from New York and Washington DC, where he honed his skills in personal branding, right down to training politicians for TV appearances. We also delve into how his time in the music industry has shaped his people-focused approach to marketing.What makes people hesitate to share their voice? We tackle this, along with practical advice on overcoming barriers to personal branding, and the importance of quality information over visuals. The episode wraps up with Aaron offering his perspective on the power of consistency in personal branding, and how small, consistent efforts over time can weave a compelling narrative of who you are. Join us for this captivating discussion on digital marketing, personal branding, and the unexplored world of contract furniture with Aaron Estabrook.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Join Sid for a riveting conversation with Sam Richardson, President and CEO of the Identity Group. Sam's journey to the top is an intriguing cocktail of sports, international living, and a deep dive into the paper and print industry. Prepare to be engrossed as he takes us from his time on the college sports field, to the aroma of paper plants in the southern United States, and his international experience in Brussels, Belgium. Listen as he articulates how these experiences shaped his approach to the contract interiors industry.Sam shares valuable insights into the evolution of the Identity Group, honed through years of hard work and strategic decisions. A rich narrative unfolds as he details the company's transformation in providing signage services, experiential graphics, and branded environments. This is an opportunity to learn from a seasoned CEO about the importance of seizing opportunities, learning from experiences, and the delicate balance required between personal growth and family commitments when making career decisions.Finally, Sam unravels the intersection between experiential graphics, furniture, and the disruption in the industry. Revealing the role of SEGD and how the Identity Group is leading the way in transitioning from analog to digital. We also get a sneak peek into a major upcoming revelation from the Identity Group. Be sure to join Sid for this enlightening conversation with Sam Richardson, who continues to shape the future of the contract interiors industry.Connect with Sam:The Identity GroupLinkedIn | EmailConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

My guest, Alexandra Tseffos, is a return interview for The Trend Report from a couple of years back. The Design POP was just a few months old the last time Alexandra was on the show, and she has grown to over 500 videos on her platform with updated partnerships with other technologies in the industry. The Design POP aims to offer three main points, to have content that is searchable, provide professional development for designers, and provide sales courses for CET. Having searchable content allows users to find resources or courses on specific topics, bringing better utilization of products. The Design POP is also heavily invested in designers and wants to stimulate the professional development of designers everywhere. With more and more platforms, technologies, and AI interfaces coming online and being used in the field, The Design POP offers training and plans for these industry pivots, leveraging the knowledge of the experts. While working with several manufacturers, The Design POP offers a wealth of information for the contract interiors industry and the materials and technology that we are commonly using. In addition to the booming growth of The Design POP, Alexandra has been busy starting her own podcast! The podcast centers around dealer designers and the struggles they encounter in the industry. She provides awareness of the challenges that the position faces and provides a voice for them while providing them the anonymity they need to provide solutions to their issues in confidence.There is so much information in this episode, and I guarantee that you will want to hear more about the success of The Design POP, what it can offer, and how Alexandra’s podcast is opening the eyes to the industry with an inside look at the responsibilities of the designer. In this episode: [01:10] Welcome back to The Trend Report, Alexandra Tseffos![02:00] Alexandra’s background for those who haven’t heard Episode 67. [05:02] The growth of The Design POP over the last couple of years.[08:50] How The Design POP collaborates with other manufacturers and provides training.[11:23] Keeping up with technology in our industry.[13:55] AI’s impact on our industry’s technology.[19:47] Alexandra’s desire to focus on the professional development of interior designers.[25:02] What was the deciding factor in Alexandra starting her own podcast?[29:04] What is Alexandra’s podcast about?[35:27] Thanks for joining us today!Links & Resources: Support the Trend ReportEpisode 67: The Design POP with Alexandra TseffosConnect with Alexandra:The Design POPThe Design POP PodcastLinkedInConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Matthew Negron is the president of Dauphin, a prestigious furniture manufacturer based out of Germany with a focus on ergonomics. Beginning from the position of design engineer and developing his own department, Matthew expanded into project management and catalog build-outs. Matthew speaks to the benefits of "intrapreneurship" and mentorship and how both of those have provided him with the skills and knowledge to succeed in the industry today. Listen in to hear more about how he is driving change in the contract interiors industry and the big things that can be expected to come from Dauphin in the years to come. In this episode: [01:08] Welcome to The Trend Report![01:33] Meet my guest, Matthew Negron, and learn about how he got started in the furniture industry.[04:52] Matthew’s draw to teaching.[08:47] How Matthew approaches sustainability in his lectures.[10:13] The history of Dauphin and where it is today.[15:10] Matthew’s history at Dauphin and how he became one of the youngest presidents in the company’s history.[21:22] The big takeaways from Matthew’s journey with Dauphin.[24:18] What lead to Matthew becoming a HiP finalist at NeoCon 2023.[28:34] The importance that mentorship has played in Matthew’s life and how he pays it forward.[35:17] We are always growing and evolving as professionals and as people.[36:03] How Matthew grows and develops while managing everything.[39:10] What is Matthew reading right now?[41:05] What is Matthew listening to for education and inspiration?[42:36] Final thoughts from Matthew.[43:52] Thanks for joining us today!Links & Resources: Support the Trend ReportThink Like A Monk by Jay ShettyHOW TO MAKE FRIENDS AND INFLUENCE PEOPLE: A Comprehensive Guide to Making Friends, Building Connections, and Achieving Success by Michael LonesConnect with Matthew:DauphinLinkedIn | Instagram | PinterestConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

One thing that we didn’t really dive into in our last episode is the topic of how to use these technologies in the most effective way to benefit our business.For instance, if we have real-time metrics integrated into our website, we provide our consumers with the convenience of checking our lead times in a time frame that is convenient for them. We also talked about the way that AI platforms like ChatGPT can carry the load of some of the day-to-day mundane tasks, such as writing emails or social media captions. While ChatGPT is useful in this way, it is not perfect. Marc and Nick advise you to take the material generated by ChatGPT and make it your own. Put your own words and voice into what it gives you to make sure that your message maintains your personal flair. AI also, has the ability to take business performance metrics and compile them into a comprehensive report to show you where you were successful, where growth occurred, and what is possible for the future based on historical performance.Marc and Nick are full of so much useful information on how to leverage these technologies and how they can make us more efficient in the work that we do. You won’t want to miss this episode to hear more about how you can apply AI in your business.In this episode:[01:39] What is the customer experience of artificial intelligence?[03:29] AI provides ease of access and ease of use for our clients as well as an ability to upsell.[05:16] Different ways you can use AI to increase your revenue.[08:15] How to use AI to understand how your products solve the business problems of your clients. [12:46] How many different AI tools are available for us to use?[16:11] The implications of AI and Social Media. [18:30] A word of caution from Marc and Nick while using ChatGPT.[19:35] Legal, ethical, and moral considerations to take into account when using AI for business.[22:17] Using ChatGPT to jog your memory for personal stories to generate more effective captions.[24:30] The 80/20 rule and how ChatGPT can save 80% of your time.[25:52] ChatGPT is an effective tool that can rewrite emotional responses into professional responses.[27:03] AI integrations and plug-ins and how they impact your business. [30:20] Main takeaways for using AI in your business. Links & Resources:Support the Trend ReportEpisode 58: Creating A Great Customer Experience with Stacy ShermanConnect with Marc:iRonick MediaNextGen PodcasterFacebook | InstagramConnect with Nick:NextGen PodcasterInstagram | YouTube | TwitterConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Artificial Intelligence and its impact on how we do business is something I like to talk about any time I’m given the opportunity. With the way AI is integrating into our everyday life, it is inevitable that we start facing the different ways that it will impact our roles in our industries.When we are faced with a program that interacts and behaves as a human, taking over basic administrative tasks and conversational needs while being very accessible and providing answers and results that feel real and tangible – it opens so many doors in our personal lives and our businesses and changes the way we interact with technology.Continuously growing in popularity, AI is generating a huge following, and the ultimate reason is that it takes care of the tedious, mundane things that we often find ourselves dreading. Writing that introduction email for a job interview? Creating that budget policy? Need a recipe for chicken teriyaki? Ask an AI platform, and you’ve got an answer at your fingertips within seconds. The first part of this series is full of so much expertise and information surrounding AI platforms and the role they play in the workplace. If you’re considering incorporating an AI platform into your business to streamline your work processes, you’ll want to tune in to this episode to hear more about the ways that Marc and Nick see AI changing the future of how we do business.In this episode:[03:03] Welcome, Marc and Nick.[03:50] Marc Ronick shares his background and experience.[06:30] Nick Nalbach shares his background and experience.[08:53] Marc and Nick share their definitions of AI and what it means in everyday life.[10:47] How long has AI been used by people regularly?[12:05] Why did ChatGPT generate so much attention compared to other AI platforms?[13:34] How does AI actually work?[16:13] Why is AI growing in popularity?[18:20] What was the catalyst that caused such an interest in AI?[21:50] What is the relationship between OpenAI and ChatGPT?[22:33] Why should businesses consider taking advantage of an AI tool?[26:35] Real-life use cases for AI platforms such as ChatGPT.[27:23] How can AI automate your workflows?[28:56] A workflow automation example for the contract interiors industry.[31:44] How to train ChatGPT on your specific processes to gain more specific responses.[33:05] Thanks for joining us today! Stay tuned for Part 2.Links & Resources:Support the Trend ReportJoin us at NeoConConnect with Marc:iRonick MediaNextGen PodcasterFacebook | InstagramConnect with Nick:NextGen PodcasterInstagram | YouTube | Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

So many business owners believe that a brand is developed once and that’s what it always is, but in reality, all brands are changing and evolving. This evolution is extremely important because it means that the business is growing. Listen as Anjul and Erin of Thinkspace discuss the brand’s evolution and what it means for the future. Anjul started in the furniture industry after spending years in the beauty space. Erin left behind marketing “large refrigerator boxes on mountains” for the fun and complexity of furniture. Both of these women have come together to help Thinkspace change the way companies create beautiful and functional spaces for collaboration and focused work. Since they started, Thinkspace has evolved from a one-product brand, to a suite of products all designed with productivity in mind, no matter how big or small the space.Which is why it was time to refresh the brand. The evolution in the business created a need for an evolution in the brand itself. Now they have their own dedicated space at The Mart and are frantically prepping for NeoCon 2023. Erin and Anjul have some amazing takeaways on why business growth begets the need for brand evolution and how even small changes can make a huge impact. Listen in to hear their thoughts and learn all about what’s coming up next for Thinkspace. In this episode:[01:50] Anjul and Erin share a bit about themselves, their roles at Thinkspace, and how they got into the furniture business.[07:07] Erin and Anjul let us know what they love about the furniture business. [09:43] Who is Thinkspace? [13:18] Anjul talks about how she and Mark got the business started and why. [15:36] Is there any one thing that they did that felt like a pivotal moment in building the business? [17:49] What is a brand? [20:39] How does Anjul want people to think of Thinkspace when they think of the brand? [21:45] Why is brand evolution so important to growth? [22:51] How is Thinkspace’s brand evolving? [26:37] Erin shares how the brand evolution was represented in Thinkspace’s logo.[28:42] How does Anjul identify product and brand partners?[30:34] What you can expect when you visit the Thinkspace area at the Mart.[33:56] Erin and Anjul share their final thoughts as we wrap up.Links & Resources:Support the Trend ReportJoin us at NeoConEpisode 117 - Customer Experience with the Coaches RoundtableConnect with Anjul Chandi:ThinkspaceLinkedIn | InstagramConnect with Erin Torres:Thinkspace LinkedInConnect with Sid:Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Byron Morton is the VP and co head of leasing of the Merchandise Mart. The Mart has evolved over the many years that it has been hosting showroom businesses and NeoCon conventions and they are excited to announce new amenities offered by the facility at NeoCon this year.Bringing commercial companies into a space that had mostly been used for showroom purposes in the commercial interiors industry has shifted the industry of the merchandise mart. Now known as the center of tech in Chicago, the Mart is truly multifaceted. NeoCon continues to grow, expecting around 400 vendors and 300 of those being in the office interiors industry. The excitement coming to NeoCon 2023 is not only the new amenities offered by the Merchandise Mart but the trending growth that is beginning to feel more like pre-pandemic events that came before.Byron and I talk about some of the best ways to encourage return-to-work rates in the commercial interiors industry. By offering amenities and more inclusive hybrid work options, we can cater to the post-pandemic way of life while returning to a sense of normalcy.There is no substitute for in-person work in our industry and the community and collaboration that NeoCon brings to our industry pushes us to evolve for the future. Listen in to this episode to hear more about NeoCon 2023 and the wonderful things you can expect to see this year. In this episode:[01:38] Welcome to the show, Byron![02:50] Byron shares his background[04:12] What are some of the things we can expect to see in The Mart this year at NeoCon?[07:18] Details about cab pickup and drop-off locations for NeoCon.[08:30] New Restaurants on the second floor[09:44] Bringing tenants into the showroom space transformed the Mart[12:14] The tradeshows that The Mart does throughout the year.[13:04] What is causing some brands to leave The Mart?[16:10] How many vendors will be present at NeoCon this year?[17:11] Some of the things that Byron is most excited about for NeoCon this year.[19:59] The seventh floor is a hidden gem that is less traveled. It has been redesigned this year.[23:12] The most important things to keep in mind about NeoCon 2023.[25:02] The future of NeoCon.[27:26] Amenities in the workplace are key to encouraging return to work as well as increased inclusion of hybrid workers. [30:16] The best way to get in touch with ByronLinks & Resources:The InsiderSupport the Trend ReportJoin us at NeoConConnect with Byron:Email | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSidConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

In this episode, I share a discussion that I had with my Coaches Roundtable. Jonathan Howard, Russell Eubanks, Loubna Zarrou, and I speak about an impactful book that solidifies principles in our industry to create a memorable customer experience.A key point for us to remember is that you don’t have to work in hospitality to create a hospitality-grade experience. The most successful businesses are those that create a memorable customer experience because providing your customers with a top-tier experience is the best marketing you can ever buy.The experience that our audience has with us impacts the future they will have with us and the future that other prospective clients will have with us. Word of mouth is the most impactful marketing for your business. To ensure that each experience is seamless, you must get your team on board with the vision of your business. Taking the time to recognize the people on your team and elevate the people who make you better is key to enhancing the impact of the team. Understanding that we owe our success to the efforts of the whole and not that of the individual requires that you nurture the internal relationships in your business.I really enjoyed this conversation, and I know you will too. It is jam-packed with information that can help you take your customer experience to the next level through the lens of hospitality. Tune in today to shift your perspective on how you are serving your customers. In this episode:[01:39] Welcome to the show![02:30] The Coaches Roundtable Book Review[04:52] The important themes we took away from Unreasonable Hospitality.[07:33] People will remember how you make them feel.[10:01] The most successful businesses create memorable experiences for their customers.[13:30] Vulnerability creates genuine connections.[18:29] Every business should have a hospitality mindset.[19:39] Your team will define your customer experience.[22:44] Elevate the people around you.[24:47] Cultivating a culture of hospitality requires ongoing attention.[26:28] What is the metric that you use to measure the experience in your business?[31:22] Hospitality is a mindset.Links & Resources:The InsiderSupport the Trend ReportUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will GuidaraConnect with:Jonathan HowardSuccess on .SocialRussell EubanksSecurity Ever AfterLoubna ZarrouLinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Content is all around us, and we are consuming it nearly every second of every day. For those of us who don’t know exactly what content is, it is the concept of sharing original thoughts with a call to action to get consumers to take action in your field of expertise. Creating quality content allows you to leverage your expertise to build trust in your industry and create content to solve the problems of your consumer. Brian Piper joins me in this episode, and he emphasizes the importance of storytelling in marketing. Your owned land is the area of content that you have control over, such as your website or your blogs. Your rented land are platforms that you have no control over the data, content, or how it is distributed, such as social media channels.   Your rented land should drive your traffic back to your owned land. And your owned land should provide value outside of selling your product or service. This episode is full of so much information for you if you are looking to beef up your content to provide value to your audience. Tune in today to get some actionable tips on maximizing your content and your customer experience!In this episode:[01:39] Welcome to the show, Brian![02:59] How Brian got started in content creation and content marketing. [06:29] Take the opportunities that life presents you. [07:39] What is content and how is it used in marketing?[09:45] Using storytelling for marketing. [12:31] Solving problems in the office furniture industry through storytelling.[15:39] The biggest problem as it relates to content in the office furniture industry.[19:24] What modes are you using to capture your data and leads?[22:24] Why it is key that you maximize the customer experience on your website.[27:15] Encouragement for those who may feel intimidated by creating content. [32:15] Brian’s synopsis of the second edition of Epic Content Marketing and why it is valuable.[35:05] Final thoughts from Brian about content marketing.[37:08] Thanks for joining us on this episode of The Trend Report!Links & Resources:The InsiderSupport the Trend ReportEpic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community by Joe Pulizzi and Brian Piper Connect with Brian:Brian W PiperInstagram | Twitter | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSidConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

So much about our growth and development within the industry hinges on the relationships that we build and the mentors that we have. I have had the opportunity to make some wonderful friends within this industry, and the journey that these relationships have provided me is one that I could have never imagined.I share in this solo episode today about some of the meaningful relationships I’ve had in my career and some of the mentorships I’ve seen impact the lives and careers of others. It is so important that we take the time to build connections within our industry that go beyond the realm of day-to-day business and that develop into more meaningful relationships.The value that is gained by having the ability to lean on our colleagues when we find ourselves in need of help or being able to offer help and insight to our friends in need is unparalleled. Our goal is to leave the industry better than we found it and continue to move it forward, and I genuinely believe that we can do this with a community of connection, inclusivity, and friendship.Listen to this episode for a pep talk about how relationships can change the way we look at our careers and even push us to achieve more than we initially thought possible. I know you’ll love some of the stories I have to share today, so join me on this journey and get on your way to building meaningful connections in your career and, ultimately, your life. In this episode:[01:39] Welcome to the show![01:58] Our newest podcast review and where you can leave your review of The Trend Report.[03:35] What is the impact of building relationships within the industry?[07:46] The opportunities that we have to build connections and their benefits.[10:04] Mentorship moves our industry forward.[11:19] My wife’s mentor and the impact he had in our lives.[14:02] Take the opportunity to be a mentor or actively seek a mentor in our industry.[14:47] My relationship with Angela Marr and how it led to my newest career change with ThinkSpace.[17:44] Every engagement we make has the opportunity to lead us to something new and great.[19:45] Thanks for listening!Links & Resources:The InsiderSupport the Trend ReportThinkspaceConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sponsored by the Insider, a weekly newsletter delivering a quick dose of insight to get your Monday off to a well-informed start. To learn more or to subscribe for free, please visit https://indeal.org/the-insider/The Trend Report introductConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The world as we know it has changed so much in the past several years. With the evolution of technology and the curveball of the pandemic, the culture of how our society operates in many industries, including that of commercial interiors, has shifted. And we have to shift with it.In this climate, our industry demands innovation and thinking outside of the box, which I think that Jim Contois really nailed with his ambition to bring a presence of outdoor furniture to the commercial interiors industry. The pandemic put a whole new perspective on the outdoors, and many industries have been looking for ways to shift more of their presence to the outdoors. Bringing furniture outdoors that caters to those who enjoy the outdoor space but still need to collaborate and work has opened doors for the commercial interiors industry, and Parcel has capitalized on that need.Parcel gets its edge from its furniture being functional for working or collaborative outdoor spaces without being utilitarian and plain. They prioritize using high-quality materials that bring durability to their products, giving a robust product that will hold up well in the face of the elements. Listen in to this episode to learn more about how the commercial interiors industry is expanding to the outdoors in industries all around us. As Parcel continues to grow and serve so many different markets, keep an eye out for Jim’s products the next time you take a working lunch in an outdoor space.  In this episode: [01:39] Welcome to the show, Jim![02:20] Jim’s start in the commercial interiors industry.[05:12] The drive to become an entrepreneur and create something new in our industry.[09:14] Jim saw the potential of the outdoor category.[11:20] Where Parcel got its name.[12:24] Parcel’s first product.[14:34] The different vertical markets that found benefit from custom outdoor space.[17:26] What sets Parcel apart from its competition?[19:57] The materials that go into Parcel’s products.[26:09] Parcel’s commitment to environmental sustainability.[28:17] The future of Parcel.[32:37] Final thoughts from Jim.[33:30] The best way to connect with Jim and learn more about Parcel.Links & Resources: The InsiderSupport the Trend ReportConnect with Jim:Parcel LinkedIn | Connect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sponsored by the Insider, a weekly newsletter delivering a quick doseConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The age of the independent rep is changing. The role that an independent rep played that we were familiar with up to the year 2015 doesn’t really exist anymore. So what does it look like now, in the wave of a digitalized era?Coming from a background at a tech startup, Kurtis Michela was able to bring a new perspective on how to approach, monitor and track communication, bookkeeping, and sales to maintain relationships with his customers. He stresses the importance of using a CRM software to capture data and information as a key strategy to fuel the growth of the business. While building relationships poses a challenge in the digital era, it isn’t any less important. The emphasis falls on following up and showing your face when the opportunity arises. And by understanding that other independent representatives aren’t your competition but an opportunity for collaboration and partnership, you can build relationships and help each other to move forward as an industry.Tune in to this episode to hear more about what the future looks like for the independent rep and how you can leverage technology and relationships to move your business forward as our industry evolves in the face of the digital era. In this episode:[01:39] Welcome to the show, Kurtis![02:10] Kurtis’s background and the decision to join his family business.[05:09] The adjustment into the independent representative role and Kurtis’s unique perspective.[06:47] The outside perspective that allows for industry transformation.[09:43] What does an independent rep actually do?[12:44] How independent reps are evolving with the digital transition in the industry.[17:00] Leveraging technology to meet your customers where they are.[20:22] Building relationships in the industry when face time is hard to obtain.[25:36] Using video messages to break the monotony of email communication.[27:21] The benefit of using video messaging in your business.[33:59] Innovation is the future of the independent rep.[40:54] The best way to get in contact with Kurtis.Links & Resources:The InsiderSupport the Trend ReportEpisode 108 - Hackathons, Predictions and More with Amanda Schneider of ThinkLabConnect with Kurtis:The Michela GroupEmailConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sponsored by the Insider, a weekly newsletter delivering a quick dose of insight to get your Monday off to a well-informed start. To learn Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Social media and other digital marketing tools play a significant role in the commercial interiors industry. By developing a key strategy to show up for our audience with authentic content on social media, we can interact with our customers and generate engagement for our businesses. While social media can allow us to show our personality and how we can solve our customers' problems, we weren’t quite using technology to its full potential until 3form broke the ceiling with the digital showroom. Most traditional showrooms only give you the opportunity to show a very limited scope of what your business is capable of in a very controlled space. A virtual showroom provides us unlimited access to life-like, interchangeable, to-scale pieces in a beautiful environment. Karli Slocum speaks about the benefits of offering your audience the opportunity to essentially shop for themselves with access to pricing. The virtual showroom at 3form allows them to market their most recent roll-outs and the dynamic applications they can have.The freedom and flexibility that the digital showroom brings to our industry are cutting-edge and are paving the way for technology to help us level up our businesses. Listen in to hear more about different digital marketing techniques and how you can still build a relationship with your audience while using technology to its full potential.In this episode:[01:39] Welcome to the show, Karli Slocum![02:20] Karli’s background in marketing and how she is bringing digital technology into the commercial interiors world.[04:48] The reason a digital strategy is essential.[10:00] Short-form video can drive a great amount of engagement for your business.[13:32] The benefits of the virtual showroom at 3form.[18:39] How the virtual showroom came to life and how it works for their customers.[21:48] Bringing ease and flexibility to your customers with the virtual showroom.[28:28] Customers can shop by price and lead time by accessing your inventory.[29:45] Authenticity and personalization are key to lead generation.[37:19] A virtual tool is not a one size fits all strategy for every company and its customers.[40:42] The future of 3form’s digital journey.[43:36] How to get in touch with Karli at 3form.[44:44] Thanks for listening!Links & Resources:The InsiderSupport the Trend ReportEpisode 62 - Leading Radical Transformation with Jennifer Ruckel of 3formConnect with Karli:3formEmail | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Staying ahead of market trends by educating yourself is key to providing an outstanding customer experience and achieving success in the office interiors industry. The future of the dealer in the office furniture industry is evolving in the face of how much technology has integrated itself into our lives post-pandemic. While we can leverage technology, we must also become experts in our industry and solve the problems of our customers while remaining consistent across the market and improving the speed, convenience, and communication in our market.Jorge Anaya, the CFO of Henricksen, and I have a discussion surrounding what the future of our industry looks like from the perspective of the dealer. We agree that the industry needs to work together more seamlessly to provide an amazing experience for our customers. Listen in to this episode to get the scoop on how prioritizing customer service and building strong relationships can allow companies in the office interiors industry to establish themselves as reliable and trustworthy partners for our clients. In this episode:[01:39] Welcome to the show, Jorge![02:31] Jorge’s background and how he landed at Henricksen.[04:35] Shining light on the Office Interiors industry and the best way to draw attention and talent to our industry.[07:58] Jorge’s unique approach to his role as CFO at Henricksen.[09:42] The strategic growth plan that is responsible for Henricksen’s success.[14:36] There is no end point to success. We must continue to evolve with the market.[15:25] How the Office Interiors industry evolved after the pandemic and the challenges dealers face.[19:39] The future of “The Dealer” in our industry.[21:37] Industry experts and the solutions we provide are what drive our sales.[24:30] Leveraging artificial intelligence apps such as ChatGPT in the industry.[29:26] How Henricksen is creating an amazing customer experience.[35:16] Parting words of advice from Jorge and where to connect with him.Links & Resources:The InsiderSupport the Trend ReportEpisode 108 - Hackathons, Predictions and More with Amanda Schneider of ThinkLabUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will GerardTry ChatGPTConnect with Jorge:HenricksenEmail | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSidConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

There is a dirty little secret in the contract interiors industry and it is how much waste our industry contributes to landfills. Over 50% of landfill waste comes from building materials or used furniture from office spaces. 98% of all furniture that is manufactured for contract interiors is destined for a landfill.These are insane statistics that demand a serious shift in our industry and there is one person with an amazing vision who is bringing a new perspective to repurposing office furniture for the greater good of the environment.In this episode, I speak with Brandi Susewitz founder of RESEAT, the first online marketplace for second-life office furniture. The start-up of this genius tech company has paved the way for a more sustainable way to source office furniture by having dealers across the united states who help with the buying, selling, and warehousing of office furniture. Listen in to hear about how Brandi took herself from being laid off during the pandemic to the Owner and CEO of a booming tech startup that is making huge wins for the planet and leading the way for environmental sustainability of the contract interiors industry. In this episode:[01:39] Welcome back to the show, Brandi![03:48] Brandi Susewitz’s background and business inspiration.[04:55] Time is key when it comes to liquidating office furniture.[05:55] The environmental problem that RESEAT solves.[08:43] Having a plan in place for office furniture at the time of purchase can help reduce waste.[10:35] Dealers across the nation help buyers and sellers move their inventory.[12:53] How Brandi went from selling a physical product to a booming start-up tech company.[14:57] The NeoCon Awards that RESEAT has won. [17:45] The amazing path that Brandi has taken, going from being laid off to worldwide press coverage.[19:18] Many architectural firms are looking to source secondhand products for existing projects.[20:35] Partnering with dealers to develop a RESEAT ID for furniture at the time of purchase.[29:59] If you have a crazy idea, just go for it! [31:15} How to connect with Brandi. Links & Resources:The InsiderSupport the Trend ReportEpisode 41 - Rethink, Redesign, Repurpose with Brandi SusewitzConnect with Brandi:RESEATEmail | LinkedInBrandi’s LinkedIn Connect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/