Episode 202: Ghosted by prospects? Try this
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 How to encourage 'ghost' prospects to re-engage
07:45 Grow your LinkedIn connections and email database at the same time
20:36 Leadership, true client partnerships and the voice of the CIO
Thank you to professional speaker and author Jeff Ton, for joining me to talk about the value of true MSP/client partnerships, and the importance of establishing a relationship of trust, transparency and respect with CIO clients and prospects.
Keynote speaker, frequent podcast guest and best-selling author, Jeff Ton has been amplifying audiences around the world for two decades. With deep experience as a technology and business executive, he draws on his background to educate, inspire, and entertain audiences large and small. Jeff authored Amplify Your Job Search - Strategies for Finding Your Dream Job (2020) and Amplify Your Value - Leading IT with Strategic Vision (2018). His insights have been featured in Forbes, Huffington Post, Information Week, among others.
When his teenage dreams of becoming a rockstar collided with reality, he traded his guitar for a computer keyboard and became a rockstar of a different kind. After launching his career as a software developer, Jeff became an industry-recognized leader and business executive, building teams and leading organizations in the banking, consumer electronics, real estate development, non-profit, and technology sectors.
Connect with Jeff on LinkedIn:
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
Find out about my MSP Marketing Edge service:
Subscribe to the MSP Marketing Action Monthly magazine:
Subscribe to my YouTube channel:
You can join me in the MSP Marketing group on Facebook:
Subscribe to this podcast using your favourite podcast provider: