Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection.

In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure.

Listen to this episode and discover:

• The three key areas most brand founders face challenges that prevent them from seeing steady business growth;
• What having a cohesive collection means [13:00m]
• The importance of focusing on the "evolution" of your product ranges and not having a mini "revolution" every time you launch;
• How a cohesive range can help grow your brand from a customer point of view;
• and so much more....

Key Takeaways:

• Collection building is about evolution and not revolution.
• Collections must look like families and the products within them look like they belong together.
• Successful brands know how to create and cultivate loyal repeat customers.

Resources:

• Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.

• Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco

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