Yusuf’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands
A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio
An all-consuming hobby turned into a career and you can learn all about it and a lot more in this episode:
Listen to this episode and discover:
Key Takeaways:
For me, there is no choice but to work on my own.
Making is therapy. It is a way to process things, a way to turn whatever feelings I have inside into something beautiful.
When most people start out they want to overprice the value of their art.
Why are you setting up a brand if you care for the planet?
Making more products is not saving anyone! The solution is not making more stuff!
Resources:
Connect with Yusuf via:
Instagram: @yussico
Fall in love with leather under Yusuf's watchful eye - book a workshop HERE
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco
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