“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of Influencer Marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, joins Maira Genovese, President and founder of MG Empower and Hellen Katherine Marketing Manager, to discuss how the influencer industry has transformed the PR world forever. Together they unveil how traditional PR was challenged to convey experiences in a more authentic way, appealing to the audience's emotions and memories, overcoming the barriers from print and digital content - to offline experiences.

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