Building a brand personality is a must in today’s digital world, especially for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company joins our host Maira Genovese, Founder and CMO of MG Empower, to discuss how FMCG brands can engage and delight consumers by innovating in their digital marketing strategies. We dive deep into how to build a brand personality, the importance of working with talented content creators that can successfully amplify the brand storytelling and finally to get an insight view into the success formula for brands to tap into TikTok.

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