Sugar Plum Bakes Wedding Business Podcast

Vaani Wadman, Wedding Business Mentor & Owner of Sugar Plum Bakes

A wedding business podcast full of tips and advice from myself and my guests. We will be sharing our knowledge, advice and tips to help you grow your creative business in the wedding industry. I'm your host, Vaani Wadman. I'm a UK based cake designer and wedding business mentor and I hope through listening to these podcast episodes that you will find inspiration, gain confidence and learn strategies that you can use to improve your visibility and connect with the right suppliers and ideal client. So what are you waiting for? Let's dive in! read less
BusinessBusiness

Episodes

Building a Successful Wedding Cake Business on Your Terms with Beth Haxby, Luxury Buttercream Cake Designer
21-12-2022
Building a Successful Wedding Cake Business on Your Terms with Beth Haxby, Luxury Buttercream Cake Designer
Welcome to episode 12 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. This is the final episode of this season and for the finale, I am chatting to the very lovely Beth of Beth Haxby Cakes. Beth is a hugely talented cake designer and creates beautiful cakes and dessert tables for weddings in the UK. Beth has built up a business from scratch and her cakes are highly sought after for their elegant, delicate buttercream designs and for the care and attention she gives to her clients. I can always spot a Beth Haxby cake as she most definitely has a signature style which helps to attract her ideal client.On this episode, Beth and I chat about the challenges of running a cake business, especially in the years following the pandemic. She also talks about how her business has evolved and rules she has in place to bring a form of work life balance to her life, to ensure that she has time to be a Mum to her young son. And since recording the podcast episode, Beth is now expecting her second child. Running your own business is very unique to each business owner and their wants and needs and that is the beauty of it as you can shape it to fit around you and your commitments. Beth is a great example of someone who is running her business on her terms and thriving. Success can mean so many different things to people, but clearly to Beth, a successful business for her is one that is profitable but one that also fits around her family commitments.Beth shares her tips for how she’s grown her business, how she’s built connections within the wedding industry and how she’s become a preferred supplier in some wonderful British venues. If you’re a budding cake designer, and have an interest in branching into weddings, this episode will be really helpful to you.Thank you to all of my guests that have taken part this season. And as always, my guests are open to being contacted so if you’d like to connect with Beth and see all her beautiful cakes, you can find her on Instagram @beth_haxby_cakes or on her website: https://bethhaxbycakes.com/.  As always, if you’d like to get in touch with me, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show.  And do subscribe if you would like to be kept posted on the next season going live!Thank you so much, Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Overcoming your Limiting Beliefs & Finding Courage to Do the Things That Scare You with Faye Cornhill, Wedding Photographer, Business Coach and Founder of the Wedding Business Club
01-12-2022
Overcoming your Limiting Beliefs & Finding Courage to Do the Things That Scare You with Faye Cornhill, Wedding Photographer, Business Coach and Founder of the Wedding Business Club
Welcome to episode 11 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast, this is the penultimate episode of the season! And on this episode, my guest is the powerhouse that is the fabulous Faye Cornhill. If you are in the UK wedding industry, you will probably know of her already as she is such a well known figure and inspiration to the wedding creative community. But for those who aren’t familiar with her, Faye is a wedding photographer, a business coach, she is the founder of the Wedding Business Club and the author of ‘I Do’. This podcast episode was recorded earlier on in 2022 and on the recording Faye mentions an upcoming exciting project, which happens to be her charity: Lives in Focus which she co-founded with her  husband and launched this year.Faye started The Wedding Business Club a few years ago to offer an educational hub and a community, where like-minded wedding creatives could come together to support each other and  learn from each other. During 2020 when the UK went through many lockdowns and spells of isolation, the Wedding Business Club was an invaluable virtual space to find comfort and advice. Faye herself was a huge support and a voice of reason and she recommended strategies that people could focus on to help keep their businesses strong and ride out the storm. Following on from those unprecedented times, The Club continues to grow in numbers and Faye continues to develop her offering to help support people new to business as well as those who are established. And she continues to inspire through how she lives her own life!So yes, as you can tell from this introduction, Faye is very much a go-getter. She’s energetic, courageous, an unstoppable force and a much trusted and valued individual within the wedding industry. During the episode, Faye shares her knowledge and experience of running a wedding photography business and we talk about some of her strategies that she uses to keep her businesses organised and productive. We also talk about dealing with comparisonitis, imposter syndrome, how to work on your mindset to become stronger and believe in yourself, as well as facing your fears so that you can do the things that scare you. It's a jam-packed episode which I very much hope is of value to you.I’m so grateful to Faye for coming on the podcast, I know her time is precious and it means a lot that she gave up her time to  to chat with me and generously share advice and talk openly about her experiences. If you would like to connect with Faye, you can find her on her website https://www.fayecornhillcoaching.co.uk/ and if you’re not following her already on Instagram, you can find her on @fayecornhill and do take a look at her charity too: Lives in Focus As always, if you’d like to get in touch with me, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you so much! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Stay True to Yourself, Not be Influenced by Social Media & Take Risks to Find Success in Your Wedding Business with Elspeth Tull of Blume Studio
16-11-2022
How to Stay True to Yourself, Not be Influenced by Social Media & Take Risks to Find Success in Your Wedding Business with Elspeth Tull of Blume Studio
Welcome to episode 10 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode, I am chatting to the incredibly talented Elspeth Tull, the owner and founder of London-based Blume Studio. I feel like Elspeth exploded onto the scene with her floral heavy designs and signature style and not surprisingly has been named one of the UK’s best floral designers by both The Wed and Sheerluxe. I love her fresh and modern creations, her talent and skill are immense  and I can always spot her work as it’s so distinctive in colour and texture. Standing out in a very busy marketplace is no small achievement either and if you listen in to this episode, you’ll get an insight into Elspeth and understand how she steers clear of being influenced by social media content and stays true to herself and her creative process. For someone so new to business, Elspeth has certainly grown rapidly and has made savvy decisions that has enabled her to keep being visible and keep growing despite the pandemic. Through her work aligning with highly reputable brands, she in turn has boosted the credibility of her business and become a highly sought after floral designer. As I’ve worked on a few weddings with Elspeth, I’ve been able to see her florals first-hand and have experienced the beauty of her creations for myself. And those weddings have definitely been some of my favourites this year!Elspeth is also recently engaged and is in the midst of planning her own wedding. So during the episode we also talk about the joys and challenges of planning your own wedding when you’re a when you’re a wedding creative yourself. It was really lovely to be able to hear her perspective as a supplier and a bride-to-be.Honestly, Elspeth and I could have chatted all day and I feel like there were so many nuggets of great advice so I genuinely hope that you find this episode to be beneficial. Elspeth is full of energy and drive that I feel is infectious, and there are lots of takeaways for you to feel inspired by and things that you can also do for your own business. Do check out Elspeth’s amazing work on her website https://www.blumestudio.co.uk/ and if you’re not following her already on Instagram, you can find her on @theblumestudio. As always, if you’d like to get in touch with me, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you so much! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Go at Your Own Pace, Stay Authentic & Be Genuine in a Busy World, with Annabel Beeforth, Founder of Love My Dress - a Wedding Blog that’s a Gentle Home of Beautiful Love Stories
02-11-2022
How to Go at Your Own Pace, Stay Authentic & Be Genuine in a Busy World, with Annabel Beeforth, Founder of Love My Dress - a Wedding Blog that’s a Gentle Home of Beautiful Love Stories
Welcome to episode 9 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode, I am chatting to the soulful Annabel Beeforth, who is the owner and founder of UK wedding blog, Love My Dress. During 2020, Annabel also established What About Weddings, a UK-based political campaign, with Jessie Westwood and Tamryn Settle to help support wedding suppliers with the challenges that the pandemic was causing for the UK wedding industry. Although the UK wedding industry has resumed work, the What About Weddings also brought people together and provided a community for wedding creatives. Annabel, Tamryn and Jessie have recognised how important it is to have a safe and supportive space for the wedding industry and are finding ways to evolve and keep supporting us.It truly is an honour to have Annabel as a guest. She gave of herself tirelessly and selflessly during those difficult months and I am truly humbled to have her chat with me on the podcast. During this episode we talk about a range of topics. Including the responsibility Annabel feels as a wedding blog publisher to share content that’s meaningful and of value to her audience as well as holding onto her values of integrity and authenticity. She endeavours to shares beautiful stories in a considered, thoughtful way and is nurturing a platform that has longevity and fulfils a need for those seeking something away from the disposable culture that has become so prevalent.Annabel talks about how aware she is of the busy world that she lives in and how she consciously chooses to go at her own pace and resists the temptation to follow trends being set by the massive social media  platforms. Annabel also shares her advice on what she in particular is looking for in weddings, shoot and editorial submissions. Oftentimes, wedding suppliers will be keen to grow their businesses by being featured on a wedding blog, and it's important to note that each and every wedding blog publisher will have their own requirements and needs. Ensuring you're well informed about the specialties of a wedding blog really helps to find success when you’re seeking publication.I truly hope that you find this episode to be of value to you. And if you’d like to connect with Annabel, you can find her on Instagram through her personal account on @annabelbeeforth or @lovemydress or @whataboutweddings.  As always, if you’d like to get in touch with me, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you so much! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How Saying Yes to Opportunity and Believing in Yourself can Help Grow Your Wedding Business, with Katya Valentina, Bridal Hair Stylist
21-10-2022
How Saying Yes to Opportunity and Believing in Yourself can Help Grow Your Wedding Business, with Katya Valentina, Bridal Hair Stylist
Welcome to Episode 8 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I am hosting the lovely Katya Valentina, a UK based bridal hairstylist, who is known for her ability to craft effortless and beautiful bridal hairstyles. On this episode, Katya shares her story about how she started her business and the ways she grew her business through using social media. I love hearing the stories of fellow  wedding suppliers from different parts of the industry and learning about how we all serve couples in our own different ways - yet are still working within this same creative wedding industry. In the time that I've known Katya, she has become more and more in demand - she is someone who is very consistent with the content that she puts out there and I think this helps her potential clients identify if she's right for them as they know exactly what kind of hairstyles Katya creates. On this episode, Katya shares some great advice on how you can overcome imposter syndrome and also how to maintain your self worth and not get pulled down by comparisonitis. She also highly recommends saying ‘yes’ to opportunities that come your way as she believes this is what has opened so many doors for her. Following on from working on a wedding together, Katya and I connected online - she’s so lovely and easy to approach. So if you’d like to connect with Katya, you can find her on Instagram and and you can also find out more about Katya on her website https://www.katyavalentina.com/.  I really hope you enjoyed listening to this episode, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Taking the Leap to Leave the Corporate World and Becoming a Full-Time Wedding Creative. Cristina Ilao, UK-based Destination Wedding Photographer, Shares Her Story
30-09-2022
Taking the Leap to Leave the Corporate World and Becoming a Full-Time Wedding Creative. Cristina Ilao, UK-based Destination Wedding Photographer, Shares Her Story
Welcome to Episode 7 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I’m thrilled to share this episode with you as I am hosting the very lovely Cristina Ilao, a dear friend of mine who is a UK-based fine art destination wedding photographer. Cristina left behind a secure and lucrative job as an accountant in the financial services sector to follow her dreams and last year, she took the leap to go full-time with her wedding photography. She shares her thoughts on what made her finally commit to leaving that secure job to become a full-time wedding creative and talks honestly about what this change in career has meant to her.During the episode, Cristina shares some great advice to wedding suppliers on how she’s built up her luxury wedding business and how the connections she’s made with fellow wedding creatives have been so important to her. Cristina doesn’t shy away from being honest about  how she believes you should be looking at raising your online profile outside of Instagram. So often, wedding creatives will use social media, specifically Instagram, as their sole marketing tool and Cristina is someone who has grown her business by cleverly using other means but especially by nurturing her website. If you’re someone who’s working in weddings, on the side of a permanent employed job, I hope you find it inspiring listening to Cristina share her story. Maybe you too are feeling stuck in a dead-end corporate job and hearing Cristina's tale may  give you the courage to take the leap yourself. If you’d like to see Cristina’s beautiful work and also check out her blog, her website is: https://www.cristinailao.com or you can seek her out on Instagram - as she said, she's always open to making new friends and I'm sure she'd love to hear from you. Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
UK & Destination Wedding Photographer, Pierra Goff, Talks about Growing her Business using her Personality, Networking and Instagram
28-07-2022
UK & Destination Wedding Photographer, Pierra Goff, Talks about Growing her Business using her Personality, Networking and Instagram
Welcome to Episode 6 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I am hosting Pierra Goff and I know  that the release of this episode has long been awaited for by Pierra’s fans. Pierra is a UK-based wedding photographer and burst onto the wedding scene a few years ago. Her business, Pierra G Photography, has grown rapidly and her style of romantic, dreamy photography has become highly sought after by couples having UK and destination weddings. Pierra has had her work featured in countless wedding blogs and along with Russell also offers workshops to budding photographers and videographers, looking to capture fresh content for their portfolios. During the episode you get an insight into what drives Pierra and how she’s channeled her passion and energy to grow her business so quickly. Pierra’s shares her tips and advice on how she’s attracting her ideal client and despite the changes to Instagram, how she’ll be continuing to use the app to connect with her audience and keep supporting fellow wedding suppliers.If you would like to find Pierra online, her website is: https://pierragphotography.com/ and of course, you’ll find her on Instagram. And if you’re interested in learning from Pierra, do check out Milkshake Kisses to see the kind of workshops she puts together with Russell Kent Nicholls (Russell was my first guest ever on the podcast on Episode 2 of Season 1, and if you haven’t had a listen to that episode, you really should!).Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Luxury Cake Designer, Suzanne Brady of Cove Cake Design shares her Business Journey Story and Advice on How to Grow a Wedding Business
18-07-2022
Luxury Cake Designer, Suzanne Brady of Cove Cake Design shares her Business Journey Story and Advice on How to Grow a Wedding Business
Welcome to Episode 5 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I know this is a long awaited episode for some of you as I am hosting the wonderful Suzanne Brady of Cove Cake Design. Suzanne is an inspiring business woman and cake designer, based in Dublin Ireland and through her consistency for her cake style and brand messaging, she has cultivated a luxury cake business with a high-class reputation. Suzanne has had her work published in Vogue, Brides and Martha Stewart Weddings - the kind of prestigious publications that many of us aspire to have our work featured in. And on this episode, Suzanne shares her story of how she started her business and has worked steadily to build it up while raising a family. Suzanne shares some great advice on ways that she looks after herself to maintain her wellbeing and her mindset. And she also shares tips on things you can do to grow and build a strong business and create a luxury brand for yourself.If you would like to find Suzanne online, her website is: https://www.covecakedesign.ie/ and if you’re interested in trying out some of her amazing cake flavourways, you can also purchase her recipe e-books through Suzanne’s online shop. And if you’d like to connect with Suzanne, you can also find her on Instagram.Thank you for listening!Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to get PR for your Wedding Business, Eleanor Rice, Your Day Magazine Editor Shares Tips & Advice on How to Get Seen
26-06-2022
How to get PR for your Wedding Business, Eleanor Rice, Your Day Magazine Editor Shares Tips & Advice on How to Get Seen
Welcome to Episode 4 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I’m so excited to share this episode with you as I am hosting the fabulous Eleanor Rice, the editor of Your Day magazine. Eleanor oversees the editorial content across both the magazine’s digital and printed platforms. It was such a pleasure to host Eleanor and hear her talk passionately about the ethos and values of this new wedding magazine. Eleanor and her team are looking to share meaningful and inspiring content to their audience, where story telling is at the heart of what they do. The magazine contains gorgeous imagery and modern wedding inspiration for today’s couples planning their weddings. I love that sustainability and diversity is just part of the norm in the Your Day approach to seeking fresh content.On this episode, Eleanor shares some great advice to wedding suppliers as to how to get their businesses and their brands noticed. Very often, the way a small business owner looks to grow their brand is through exposure and great PR and Eleanor shares tips on what wedding suppliers can do to help boost their visibility. There is so much that wedding creatives can to do to help themselves and I am thankful to Eleanor for providing great advice on this topic. Your Day magazine is available to purchase online: https://yourdaymagazine.com/shop/ and is also available in many UK stores including Waterstones, WHSmith, and other high street magazine stockists. You can find out more about Your Day at their website: https://yourdaymagazine.com/ or seek them out on Instagram. Your Day is a quarterly magazine and they launched with their Spring edition first, the Autumn edition is due to be published very soon. During the episode, Eleanor also shares details of how you can contact them as they’d love to hear from new wedding creatives!Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Talking Wedding Stationery, Networking and Building Community with Grania O'Brien of Ink & Paper
03-06-2022
Talking Wedding Stationery, Networking and Building Community with Grania O'Brien of Ink & Paper
Welcome to Episode 3 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I am chatting to the incredibly talented wedding stationer, Grania O’Brien of Ink & Paper. Grania made a career switch to embrace the beautiful and traditional craft of letterpress printing and during this episode she shares her story of how she’s grown her business into one that’s highly respected and one where her luxury wedding stationery is highly sought after. She shares advice on steps she’s taken that she believes have helped to get her where she is today.We talk about the importance of connecting with wedding suppliers through networking and overcoming the feeling of trepidation to  reach out to those in our own discipline - Grania is now part of a group stationers and calligraphers that celebrates  each other’s work, passes on referrals and is of a huge support to each other. These relationships are so important when you’re a solopreneur and can bring great comfort and encouragement when you’re working on your own. Grania’s letterpress stationery is beautiful to look at and to hold - if you’d like to take a look at her work or connect with her, you can find her website: https://www.inkandpaperdesign.co.uk/ or seek her out on Instagram. Grania’s business is going from strength to strength and so much so that she’s also now part of a trio called Studio Between that provides gorgeous styling for events and weddings - you can take a look at their beautiful website here: https://www.studiobetween.co/Thank you again to Grania for chatting with me - I hope you love listening to the episode. Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Hone Your Skills and Grow a Luxury Wedding Business with Fen Bolodeoku of MonAnnie Cakes
18-05-2022
How to Hone Your Skills and Grow a Luxury Wedding Business with Fen Bolodeoku of MonAnnie Cakes
Welcome to Episode 2 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode, my guest is the wonderful Fen Bolodeoku, a fellow cake designer and artisan who caters for luxury weddings in the UK as well as overseas. Fen found her way into the world of weddings from a very different occupation as she used to be a practicing paediatrician. During our chat, Fen shares her experience of growing her wedding cake business from scratch and how she found her way to her signature style with heavenly sugar flowers. She also gives some great advice on how to find your confidence and not shy away from aspiring to be great! Fen says herself that “it’s easiest to dream big and edit rather than draft by fear!” It really is an honour to have Fen on the podcast as she is such a talented artist and one of the kindest people that I’ve met in the wedding industry. Fen and I chat about things you can do to ensure that you include self care in your business practice as both believe that you need to fill your cup from time to time as trying to serve clients to the best of your ability will be difficult if you don’t also nurture yourself.If you love listening to this episode and would like to connect with Fen online, you can find her on her website: https://monanniecakes.com/ or on Instagram.Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Up-level your Wedding Business with Rebecca Carpenter, Destination Wedding & Elopement Photographer
05-05-2022
How to Up-level your Wedding Business with Rebecca Carpenter, Destination Wedding & Elopement Photographer
Welcome to Season 2 of the Sugar Plum Bakes Wedding Business Podcast. We are kicking off this new season with a bang with the phenomenal Rebecca Carpenter. She is an incredible destination wedding and elopement photographer as well as an educator. In fact she has just presented at Way Up North, a European photography conference, to over 300 people in Rome. In this podcast episode, she shares some great advice for people new to the wedding industry, and even those who are already established will hear tips and recommendations for how they can take their business to another level. I’ve known Rebecca for a few years now and her star is constantly rising - she is an inspiration in how she works and how she has built up her wedding business to be one that’s highly sought after in a relatively short amount of time. She knows how to make her clients feel valued, people are her jam. And in return her clients adore her and she gives them an amazing experience be it photographing them for their wedding, elopement or engagement shoot. Make note, she doesn’t try to market herself to appeal to everyone, she endeavours to be her authentic self and attracts clients that really love her personality and her energy for life. So if you love listening to this episode you can check Rebecca out here: https://rebeccacarpenterphotography.com/ or on Instagram. If you’re looking to up-level your wedding photography business, then you may want to check out her shop and her stunning  Lightroom pre-sets : https://www.rebeccacarpentereducation.com/ The shop isn't just for photographers though as she has some beautifully designed pricing guides that could be customised by anyone in the wedding industry. Rebecca’s definitely one to watch and I’m really honoured that she took the time to chat to me for this podcast recording. Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Talking Community over Competition, Pricing and Self-Belief with Charlotte Wood of Wild Wood London
27-06-2021
Talking Community over Competition, Pricing and Self-Belief with Charlotte Wood of Wild Wood London
Welcome to Episode 10, the final episode of Season 1 of the Sugar Plum Bakes Wedding Business Podcast. I am rounding up this season with the gorgeous Charlotte Wood of Wild Wood London who is one of London’s top wedding and events florist. I am delighted to have Charlotte on the podcast as she shares her aspirational journey into establishing her floristry business. She comes from a background in fashion and I just love how that influences her style and her beautiful floral creations. I loved chatting to Charlotte and she shares a lot of tips and advice on how to have a positive mindset for running your wedding business and this comes through build up relationships and embracing a community over competition approach as well as always being willing to learn and improve your skills as well as being open to engaging with everyone. I think Charlotte’s openness and kindness has been a key factor in how she’s managed to grow her business so quickly, but listening to Charlotte talk, you can tell she’s also very savvy with how she approaches her business operations and that she’s still so interested in learning and growing as an individual. As always, I genuinely hope that the content of this episode is helpful and makes you think about aspects of your business that you can improve. Thank you so much to Charlotte for being so generous with her advice and for being so much fun to talk to.If you want to connect with Charlotte, you can find her on Instagram and do check out her website https://wildwoodlondon.co.uk/. I can’t believe this is the end of the season, I’ve got more guests lined up for Season 2 so I’ll be back soon. In the meantime, if you’ve enjoyed listening to this podcast episode, I would love to hear what you think -  my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Create a Website that Connects with your Ideal Wedding Client with Hannah Stubbs of Bonny & Clyde Design Studio
13-06-2021
How to Create a Website that Connects with your Ideal Wedding Client with Hannah Stubbs of Bonny & Clyde Design Studio
Welcome to Episode 9 So of the Sugar Plum Bakes Wedding Business Podcast. My guest is the fabulous Hannah Stubbs of Bonny & Clyde Design Studio, and we are talking all about websites. Hannah, with her husband Toby, offer brand and web design to creatives so I am really excited to have Hannah on the show to talk about this subject. I am really passionate about wedding suppliers having their own website to market themselves instead of using social media. For me personally, having your own website is key to securing a strong foothold in the wedding industry market. And it is also invaluable for helping you grow your wedding business. On this episode, Hannah shares amazing advice on the essential pages to have on your website but also shares tips on how to get your website working for you. We also talk about some common mistakes that you want to avoid to ensure your website is the best that it can be. A big thank you to Hannah for sharing her advice and knowledge so generously. Hannah and Toby are creating some magic right now for fellow wedding suppliers which is a real joy to see so do seek them out on their website: https://www.bonnyandclydedesign.com or on Instagram. And do check out Hannah’s beautiful wedding stationery: https://www.bonnyandclyde.co.uk/If you have enjoyed listening to this podcast episode, I would love to hear what you think -  you can DM me on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Wedding Business Tips & Advice with Abigail Amankwa, Cake Designer of M+H Cake Company
23-05-2021
Wedding Business Tips & Advice with Abigail Amankwa, Cake Designer of M+H Cake Company
Welcome to Episode 8 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I interview Abigail Amankwa of M+H Cake Company. When I launched this podcast, I knew that I wanted to include a range of wedding creatives and being a cake designer myself, I wanted to have a fellow cake designer on the show. I chose Abigail because she is so inspirational. Abigail has got her cake products onto Not on the High Street and has achieved great PR through TV commercials and radio interviews. Her drive and motivation, especially through the year of 2020 is something that will inspire others. She is also savvy about how to run her business and shares advice and tips about how you can align your business with other great wedding suppliers.Thank you to Abigail for taking the time to talk openly and share her knowledge. I have loved having her on the show. If you want to connect with Abigail, you can find her on Instagram and if you’re interested in her biscuit and cake products, do check out her website https://www.mandhcake.com/ especially if you’re looking for a spot of cake tub indulgence! If you have enjoyed listening to this podcast episode, I would love to hear what you think -  you can DM me on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you! Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
Learn Tips & Tricks on How to Plan & Organise a Successful Styled Shoot with Andri Benson of Always Andri
09-05-2021
Learn Tips & Tricks on How to Plan & Organise a Successful Styled Shoot with Andri Benson of Always Andri
Welcome to Episode 7 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I interview the very lovely Andri Benson of Always Andri. When I launched this podcast, I knew that I wanted to include an episode that discussed how to get involved in a styled shoot, but I also wanted to share advice on how to organise a styled shoot with confidence. So who better than Andri, a highly respected and experienced British wedding planner who has been working in the wedding industry for over a decade, to come talk about this with me. Andri was one of the first wedding creatives to organise a styled shoot in the UK and is incredible at organising collaborative styled shoots and editorials.  On this episode, Andri and I talk about some of the common pitfalls and mistakes people make when organising a styled shoot but more importantly we discuss steps and strategies that you can take to have a really incredible styled shoot. Ideally the main goal when partaking in any  styled shoot is to be able to use the experience and the content to elevate you and your business. During this episode you'll hear what you can do to ensure that you get the most out of a styled shoot.Andri really is a fountain of knowledge on the subject and she's published an e-book that shares tried and tested methods that will enable you to plan and organise a shoot with confidence. You can purchase Andri's book here: https://studio.alwaysandri.co.uk/ If you would like to connect with Andri, you can find her on her website or on Instagram.  Thank you again to Andri for talking openly and sharing her knowledge, it has been an honour to have her on the show. If you have enjoyed listening to this podcast episode, I would love to hear what you think -  you can DM me on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you!Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Grow Your Wedding Business & Your Brand as an Introvert with Valentina Ring, The Stars Inside
11-04-2021
How to Grow Your Wedding Business & Your Brand as an Introvert with Valentina Ring, The Stars Inside
Welcome to Episode 5 of the Sugar Plum Bakes Wedding Business Podcast. On today’s episode, I am hosting the wonderful Valentina Ring, who is a highly respected and hugely admired member of the wedding industry. She owns and runs The Stars Inside, which is an international wedding and elopement planning, styling and design studio. Valentina is an exceptional storyteller and it’s this strength that she brings to her work leads to the most magical and detailed creations. Be it intimate weddings and elopements, or incredible styled shoots - she is a master of her craft.I feel so grateful to have had the chance to work with Valentina and have got to experience her processes firsthand, she really is a joy to work with. And Valentina is definitely the kindest person I  have met in weddings. And this super kind, super gentle soul is succeeding in growing her brand and her business by being herself and without having to be pushy with sales and advertising. Valentina is an open and proud introvert INFJ (Myers Briggs personality type), and all the more, I really wanted to give Val a spotlight on my podcast to share her story. I firmly believe that if you’re a quieter person, and indeed an introverted personality, that you can be seen, heard and noticed without having to be bold and outspoken to be seen. That you can be yourself, that you can speak gently and still attract the right audience for you. And this is what Valentina does so well, she is genuine and authentic and what she shares really resonates with the people that want to work with her.It is such an honour to have Valentina on the podcast. If you’d like to connect with her, you can find Val on Instagram and her website: thestarsinside.com and there you will find more information about her services and you will also find her lovely little shop too! Valentina also has her own podcast, so if you want to listen to more of her wonderful advice - you can find the link here. If you have enjoyed listening to this podcast episode, I would love to hear what you think -  you can DM me on Instagram and if you have time, I’d be so grateful if you could rate and review the show. Thank you!Vaani xSugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Establish Your Pricing and Build a Luxury Brand with Igor Demba, Destination Wedding Photographer
28-03-2021
How to Establish Your Pricing and Build a Luxury Brand with Igor Demba, Destination Wedding Photographer
Welcome to Episode 4 of the Sugar Plum Bakes Wedding Business Podcast. On today’s episode I have the amazing Igor Demba, a highly renowned and experienced destination wedding photographer. It’s a huge honour to have him on the show as he shares his knowledge on how to build a luxury brand and how to attract your ideal client. He’s also super honest and open about pricing and money - a subject that isn’t talked about enough in the wedding industry, and he gives some great advice on how to establish your pricing. We talk about the balance of being a creative but also the need to run a profitable business too.Igor has won some incredible accolades including being named one of the Top Wedding Photographers of the World by Harpers Bazaar so if you want to learn from one of the best in the industry, and have aspirations to grow your wedding business - this is definitely a must-listen episode. Despite his success and accomplishments, Igor is humble and gracious, as well as generous with sharing his knowledge and expertise. So if you love listening to this episode, you can check out his website: https://www.igordemba.com/ and his Instagram. And you may also be interested in his mentoring or workshops. I adore Igor’s photography, so even if you just want to get lost in his imagery - I definitely recommend seeking him out online!Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston
How to Use the Power of Colour to Get Your Wedding Business More Visible with Ashleigh Li of Pink Palms
14-03-2021
How to Use the Power of Colour to Get Your Wedding Business More Visible with Ashleigh Li of Pink Palms
Welcome to another guest episode on the Sugar Plum Bakes Wedding Business Podcast. On this episode we have Ashleigh Li, the founder of Pink Palms Events. Ashleigh is a planner and stylist, and an LA-loving Liverpudlian who is injecting her love of colour into the wedding industry. In this episode we talk about colour association and the power of it and how you can use it to get your wedding business more visible. We also address the preconceptions and reservations people have about using colour. Ashleigh explains that with thought and consideration, that even just a subtle use of colour can be such a powerful tool for you, your business and your branding. So in an industry that is bustling and busy, if you are clever with your use of colour - you can really stand out from the crowd. Ashleigh demonstrates this so well with her own business and branding but she’s also generous with her knowledge and runs courses for suppliers as well as couples. These courses are for people who are wanting to incorporate design skilfully into their weddings and their businesses. Because of her nursing background, Ashleigh is a very calm person and not much rattles her so she is absolutely great at doing her job of being a planner. And she uses her interior design experience to approach anything in the wedding business in a different way to other stylists that I’ve worked with. There’s a grounding, and an application of a fundamental colour theory that can be enlightening. Since recording the podcast,  I myself have been working with Ashleigh and I feel like it’s given me an understanding into my own creative process and given me confidence to really pursue some big goals for this year. I’m really grateful to Ashleigh for coming on and sharing her knowledge. After listening to this episode, I’m sure you’re going to want to find her online. Ashleigh is on Instagram and her website is: https://www.pinkpalms.co.uk/ You can learn more about her courses that she offers for couples and suppliers here: https://www.bungalowbypinkpalms.com/links Sugar Plum Bakes Wedding Business Podcastwww.vaaniwadman.com @vaani_wadman@sugarplumbakeskingston