Do you ever feel like a superhero hiding their true identity when you write content across multiple platforms? Whip off your mask and learn how to be a true and consistent superhero with my 2 tips for consistent messaging in your marketing. Go to https://www.copybean.co.uk/consistent-brand-messaging-blog/ to read the transcript/show notes of this episode. Sign up to my email list - www.copybean.co.uk/subscribe Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

My coach told me I was vague *gasps*. Then she taught me the importance of specificity in manifesting money and clients. And the lesson is totally applicable to your marketing strategies too… Go to https://www.copybean.co.uk/money-loves-specificity/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

After staring at a list of potential lead magnets to make for your prospects, you sigh and give up. But what if there was a simple 3 step process to uncover the right lead magnet for your business? Shaya picked my brain and discovered how to do it… Go to https://www.copybean.co.uk/how-to-choose-the-right-lead-magnet/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Can the psychology of choice positively impact your sales? When you understand the psychology of choice and how to use it as an ethical persuasion technique, you can remove the “it’s too expensive” objection completely from your sales process. Join me in this short copy bite to learn the persuasive technique - the choice is yours - that will help you boost sales of your offers Go to https://www.copybean.co.uk/how-human-psychology-of-choice-can-boost-your-sales/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Is using scarcity in marketing an ethical practice? Too many marketers are using scarcity in an unethical way. These unethical scarcity practices will damage your reputation, authority, and credibility. So, in this episode, we’re going to discuss if using scarcity in marketing without being gimmicky is possible and how to ethically use scarcity to sell more of your offers. Scarcity in Marketing doesn’t have to be screaming: Limited Time OfferOnly 24 hours left to claim 50% offFlash SaleBuy now before this price rises Learn how to use ethical scarcity in your marketing in this short copy bite! Go to https://www.copybean.co.uk/is-scarcity-just-a-marketing-gimmick/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Do you often struggle to come up with ideas for what to talk or write about? Do you ever ask yourself “what does my ideal customer want to learn from me?” In this episode, we’ll look at the WAFFLE technique for understanding your customer and creating content relevant to them. So that your outreach is 1000% more effective. WAFFLE is an acronym that stands for: WantsAspirationsFearsFrustrationsLovesExpectations Learn how to use these emotions to power up your marketing and content copy. Go to copybean.co.uk/blog to read the transcript of this episode. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Have you ever considered how your email signature could be used as a sales tool? Not many people have... That's why I uncover the art of email signature marketing in this episode. We'll cover the 5 important elements every email signature should include: The graphicsYour personal detailsYour business detailsThe design and layoutThe call to action And we'll discuss the best way for you to optimise your signature for the best results. Build a beautiful HTML email signature with no coding for free: https://signaturehound.com/ Go to copybean.co.uk/blog to read the transcript of this episode Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Are you frustrated with your emails landing in spam or never getting delivered? Discover 3 easy ways to improve your email deliverability in this episode. Here's what we'll cover: Avoid spammy wordsWarm up your email addressesClean up your email lists Listen now to learn how to implement these three tips in your marketing today. Go to copybean.co.uk/blog to read the transcript of this episode Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Are you using emojis in your email marketing? Many business owners and entrepreneurs are not taking advantage of this powerful tool to boost their open rates and conversions. Find out how you can use this underused, yet sales-driving tactic in your email marketing in this episode. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Welcome to the CopyBean Podcast... Your source of weekly copywriting and marketing tips. This podcast has been created for busy business owners, entrepreneurs and marketers to help you grow your conversion copywriting skills. I'm Bob Taylor, your host. I'm a Conversion Copywriter and Copywriting Coach. This short introduction explains what this podcast is all about. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com