Alternative proteins market growth and opportunities

The Vitafoods Insights Podcast

12-05-2022 • 10 mins

From chickpea to hemp and everything in between, what does the future hold for the alternative protein sector?

Today, consumers are more interested in protein than ever before, with FMCG Gurus research showing that 45% worldwide now monitor their protein intake daily. But not only are more people paying attention to the amount of protein their diets are providing, a staggering 65% of global consumers are actively seeking to increase their protein intake. As a result of this prowl for protein, it’s no surprise that both animal and plant proteins are currently seeing huge demand.

This month, Vitafoods Insights focuses on alternative proteins and this podcast episode deep dives into the global alternative protein market and explores some of the most exciting opportunities, alongside the most pressing challenges that an increased drive for protein brings.

Hyperlink to mentioned resources:


  • Tony Gay, Head of Technical Sales & NPD, Nutrition at Prinova

Featured voices

  • Varun Deshpande, Managing Director of the Good Food Institute India
  • Siska Pottie, Secretary General of the European Alliance for Plant Based food

Brought to you by Prinova

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