PODCAST

Improve Your Content in 7 Minutes

Simone Cunningham

Hi, I’m Simone Cunningham, a content marketing and public relations expert with more than 20 years of industry experience. Every week I share actionable tips in content, marketing, video, interviewing and public relations so you can attract more customers, get more sales, and position your business as an authority.

3 content marketing tactics to establish thought leadership and authority
Hi, welcome back.In today’s episode, ‘3 content marketing tactics to establish thought leadership and authority', I show you how to leverage your expertise and experience to expand brand awareness, attract higher quality leads and strengthen existing customer relationships.3 content marketing tactics to establish thought leadership and authority02:56 Tactic 1 - Create content that’s original and authentic04:16 Tactic 2 - Promote your content and pursue opportunities05:30 Tactic 3 - Prioritise giving value in your content06:45 To recapRemember to listen to the full episode for all the details.Download your free Content Marketing For Thought Leaders Cheatsheet. To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
1w ago
8 mins
How to find stories in your business: 3 tips for guaranteed PR exposure
Hi, welcome back.In today’s episode, ‘How to find stories in your business: 3 tips for guaranteed PR exposure’, I explain how to find more stories to pitch to the media, online publications and podcasts. I promise you they are there, you just need to know where to look.How to find stories in your business: 3 tips for guaranteed PR exposure02:37 Tip 1: Find stories in your products and services04:02 Tip 2: Find stories in you and your people05:13 Tip 3: Find stories in your customers06:21 To recapRemember to listen to the full episode for all the details.Download your free Sellable StoryFinder Template.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
02-05-2022
8 mins
3 steps to creating business content that’s authentic
Hi, welcome back.In today’s episode, ‘3 steps to creating business content that’s authentic’, I show you how to use the power of vulnerability to create business content that’s authentic, so you can stand out and attract more of your ideal customers.3 steps to creating business content that’s authentic.02.22 Step 1: Do some self-reflection04:07 Step 2: Share stories that are personal (not private)05:43 Step 3: Pay attention to your audience and the analytics07.55 To recapRemember to listen to the full episode for all the details.Download your free How to Implement Vulnerability in Content Marketing Cheatsheet.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
26-04-2022
9 mins
3 ways business owners can be an awesome podcast guest
Hi, it’s great to see you back here. In today’s episode, ‘3 ways business owners can be an awesome podcast guest’, I show you how to shine during your next podcast interview, so you can promote yourself and your business with confidence, give value to listeners, AND impress the host.3 ways business owners can be an awesome podcast guest01:54 Podcast guest tip 1: Do your research03:37 Podcast guest tip 2: Prepare with your audience in mind05:46 Podcast guest tip 3: Be proactive07:25 To recapRemember to listen to the full episode for all the details.Download your free Podcast Guest Checklist here. To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸
19-04-2022
8 mins
Stop doing these 3 things when creating marketing content [If you want results]
Hi everyone, thank you for joining me again. In today’s episode, “Stop doing these 3 things when creating marketing content [if you want results]”, I take you through the common mistakes that many small business owners and entrepreneurs make in their content marketing efforts. If you don’t realise it already, your marketing content is so valuable because it allows you to expand your audience and increase your brand’s name recognition without the need for expensive paid advertising. Amazing, right?However, there are mistakes that can really let your content marketing down, waste your time and drive away potential customers. Stop doing these 3 things when creating marketing content [if you want results]01:53 What is content marketing?03:00 1. Stop making your content all about you04:12 2. Stop creating content with no purpose05:39 3. Stop frequently changing marketing tactics or refusing to adopt new ones07:30 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
10-04-2022
9 mins
What makes a newsworthy story? Tips to get your business's content featured
Hi everyone, thank you for joining me again. In today’s episode, “What makes a story newsworthy? Tips for PR and media success”, I reveal the 8 news values that make a story newsworthy, so you can start pitching your PR story with more success.Many people make the mistake of thinking that if something’s important to their business or marketing audience, then the media, online publications, bloggers, or podcast and video hosts should care.But unfortunately, that’s not the case. Your story has to have a far greater impact than your immediate audience.What makes a story newsworthy? Tips for PR and media success01:59 What is a newsworthy story?03:14 1. New 03:47 2. Impact and Scale04:10 3. Conflict04:35 4. Prominence 05:00 5. Proximity05:20 6. Change & Trends6:00 7. Human interest06:36 8. The Unusual06:59 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
03-04-2022
9 mins
3 ways to expertly tell your story through content marketing
Hi everyone, thank you for joining me again. In today’s episode, “3 ways to expertly tell your story through content marketing”, I share how you can use storytelling to create content that sets your business apart from the competition and helps you connect with your audience on an emotional level.People buy from people they trust, so in this episode, I take you through the ways you develop that connection so you can drive more sales to your business. 3 ways to expertly tell your story through content marketing: 02:22 Why use storytelling in your content marketing02:59 1. Show the benefits of your product or service through storytelling04:07 2. Tell stories to create an emotional connection and show your authenticity05:10 3. Use storytelling to encourage your audience to take action06:26 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call).◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸
27-03-2022
8 mins
Owned, paid, earned, and shared media explained
Hi everyone, thank you for joining me again. In today’s episode, “Owned, paid, earned, and shared media explained”, I break down these four media channels so you create more strategic and integrated content.Understanding these four media channels, knowing when to use them and how they work together is critical, whether you do your own business marketing or whether you pay someone else to help you.Owned, paid, earned, and shared media explained: 02:07 What is owned media?03:08 What is paid media?04:19 What is earned media?05:27 What is shared media?06:51 How all four media channels work together07:23 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
20-03-2022
9 mins
Better interview questions for podcasts and videos: 3 tips
Hi everyone, thank you for joining me again. In today’s episode, “Better interview questions for podcasts and videos: 3 tips”, I cover how to craft interview questions that are more interesting for your audience.As a result, your interviews will sound effortless, and you’ll appear more professional.3 tips for better interview questions for podcasts and videos:2:34 Tip 1. Do your preparation4:23 Tip 2. Keep your goals in mind5:39 Tip 3. Make it all about your guest7:05 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
13-03-2022
8 mins
3 ways content marketing drives sales
Hi everyone, thank you for joining me again. In today’s episode, “3 ways content marketing drives sales”, I explain how to be more strategic about the content you produce to generate more clicks, leads and conversions.Content marketing drives sales through:02:16 1. Improving brand awareness and recall03:38 2. Nurturing and converting leads5:00 3. Establishing thought leadership and authority06:15 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
06-03-2022
7 mins
3 ingredients for a compelling PR story pitch
Hi everyone, thank you for joining me again. In today’s episode, "3 ingredients for a compelling PR story pitch", you’ll learn how to get your story pitch noticed by those who have the power to say “yes”! I’m also going to give you my email PR Story Pitch Template so listen in.02:34 1. Know the story you want to tell03:24 2. Know your target publication, journalist or host04:43 3. Know how to write a pitch05:46 Bonus tips06:31  To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
05-03-2022
8 mins
How to conduct high-quality podcast and video interviews: 3 steps to success
Hi everyone, thank you for joining me. In today’s episode, How to conduct high-quality podcast and video interviews: 3 steps to success, you’ll learn three key steps to help you prepare before you record your podcast or video episode, so you can avoid unclear and awkward interviews. 02:11  Step 1. Prepare yourself03:13 Step 2. Prepare your guest04:20 Step 3. Prepare and test your equipment and technology05:22  To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
21-02-2022
6 mins
How publicity and public relations are different from advertising: 3 key concepts
Hi everyone, thanks for joining me. In today’s episode, How publicity and public relations are different from advertising: 3 key concepts, we learn the important differences and drawbacks between each of these activities.01:23 What is publicity or public relations?02:05 What is advertising?3 key concepts:03:05 #1. Advertising = commercial purposes vs. Publicity = provides information03:36 #2. Advertising = paid media vs. Publicity = earned media03:37 #3. Advertising = biased & less trustworthy vs. Publicity = outside opinion & credible04:47 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
31-01-2022
5 mins
3 types of video you need to make to grow your business in 2022
Hi everyone, thanks for joining me. In today’s episode, I explain the 3 types of video you need to make to grow your business in 2022.01:26 How is video used in business? 02:10 Video Type 1: Website homepage video03:15 Video Type 2: Educational videos04:13 Video Type 3: Webinar videos05:18 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
23-01-2022
6 mins
Press Release or Media Release vs. Media Alert vs. Media Pitch: 3 media strategy tools explained
Hi everyone. In today’s episode, I hope to alleviate some confusion by explaining the differences between the terms "press release", "media release", "media alert", and "media pitch".If you think they all kind of sound the same, you’re not alone.  01:30 What is a “press release” or “media release”?02:45 What is a “media alert”?03:48 What is a “media pitch”?04:40 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
16-01-2022
6 mins
3 Essential Types Of Content To Attract And Convert Customers
Hi everyone, thanks for joining me. In today’s episode, I explain the 3 essential types of content you need to be creating for your business to attract and convert customers.01:30 What is a content marketing funnel? 03:23 What does a content marketing funnel look like? What content do you need to be creating?05:06 To recapRemember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
11-01-2022
6 mins
3 Reasons Why Your Media Pitch Gets Ignored or Deleted
Hi everyone, thanks for joining me. Today I expose the 3 critical mistakes you might be making when you pitch to the media. 01:33 Mistake #1. You’re not sending the journalist or host the right information. 02:15 Mistake #2. You don’t know what a good story is. For the full six questions tune into the show.03:37 Mistake #3. You're too pushy and demanding.Remember to listen to the full episode for all the details.To learn more about my business marketing services and training courses visit my website: simonecunningham.com✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call) ◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.✅ Free session - PR Story Pitch Audit (1:2:1 call)◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.🚀 Content Boss 1:2:1 live online training◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.🚀 Publicity Boss 1:2:1 live online training◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.⭐ SocialsInstagramFacebookLinkedIn💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. Enjoy the rest of your day. I'll see you in the next episode.Simone 🌸Location: Gold Coast, Australia.
01-01-2022
6 mins