Cultures differ around the world - does that mean user interfaces should differ too? We talk about how companies have failed to reach international audiences & some funny cultural blunders!

Other things we talk about:

• Right-to-left language translation
• Ebay’s inconsistent user interface
• Bad product name translation fails
• Using chip & pin and contactless payments in America
• Andy reviews the Bang & Olufsen Beoplay H9i, & the Sony WH-1000XM3
• Physical shops are failing at the single advantage they have over online shops

Articles we mentioned: International Usability Testing - https://www.nngroup.com/articles/international-usability-testing/

Products we talked about:

• Bang & Olufsen Beoplay H9i Noise cancelling headphones https://amzn.to/2QX6EJN
• Sony WH-1000XM3 Wireless Noise Cancelling Headphones https://amzn.to/2Qx21H0
• Bose QuietComfort 35 (Series II) Wireless Headphones https://amzn.to/2PE1IVL

The Unusable podcast is presented by Andrew Waite & David Ball, who discuss the importance of user experience (UX) in technology & the world around us, & talk about great design that just works - or moan about it when it doesn't. Here's the link to the episode: https://podcast.theunusable.com/podcasts/007-cultural-differences.mp3 Music is by [Gold5472](https://gold5472.newgrounds.com/)