Brave Ideas

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Despite the rising demand for flexible office space, landlords and operators still struggle to align. But why is this happening, and what’s the solution? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker and Sam Gamble, cofounder of ReturnSuite, sat down with office real estate powerhouse, Giovanni Palivicini, at The Empire State Building in NYC to uncover the key challenges holding back the growth of flexible workspaces—from valuation hurdles to data transparency and landlord-operator misalignment. Gio is Executive Director for the Global Workspace Association, Founder of Fronteras Commercial Real Estate, and Co-host of the Flex Uncensored Podcast. In this candid conversation, Gio shares insider insights from his years advising landlords and operators, breaking down the barriers to collaboration, data transparency, and valuation in the industry.  💡 Key Topics Discussed: ✔️ The biggest roadblocks between landlords & operators  ✔️ Why traditional valuation models don’t work for flex  ✔️ How hotels & self-storage cracked the short-term lease model  ✔️ The rising demand from enterprise tenants & how to meet it  ✔️ What needs to change for flexible workspaces to scale If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway!   Links: Connect with Giovanni PaliviciniConnect with Sam GambleLearn more about ReturnSuiteFollow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker meets up with Sam Gamble, cofounder of ReturnSuite, in the heart of Times Square, New York City. As they stroll through the bustling streets in search of the perfect slice of pizza, Caleb and Sam dive into the future of office real estate, Flex and coworking. The conversation explores the evolving challenges landlords, operators, and investors face in structuring deals, unlocking financing, and using data to scale their portfolios. Sam also shares insights from his transition from landlord to tech startup CEO, including how ReturnSuite is revolutionizing financial transparency in the industry. Whether you're a real estate pro, a Flex enthusiast, or simply curious about what's next for the workplace, this episode delivers fresh ideas and actionable insights. Grab a slice, hit play, and enjoy this walk-and-talk through Times Square! Topics discussed: The evolution of office, Flex and coworkingInnovative approaches to financing and deal structuringHow data and tech are unlocking growth for the industrySam’s journey from landlord to tech startup CEO at ReturnSuite This candid conversation is packed with fresh ideas, actionable insights, and a dash of humor.  Links: Connect with Sam GambleLearn more about ReturnSuiteFollow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter

Season 14: Evolve to Thrive In this exciting new mini-series of the Brave Ideas podcast (formerly the Caleb Parker Show), Award Winning Podcast Host, and Founder of Brave Corp, Caleb Parker, kicks off an exciting new season, recorded live at the Global Workspace Association Immersive Event in NYC. With a focus on redefining the boundaries of office real estate, this podcast is a must-listen for anyone in the office real estate ecosystem, from investors and developers to brokers, landlords operators and property managers. This season dives into bold ideas and strategies to thrive in a transforming office real estate landscape. From innovative partnerships and hospitality to unlocking growth with data, every episode is packed with actionable insights to help you stay ahead. Press play to hear from Caleb, then tap here to watch the sizzle reel on video. This mini-series is presented by ReturnSuite, software that simplifies complex cash flow modeling. Subscribe to our Brave Ideas Newsletter

Featuring Elliot Gold Could this become the "STR" of coworking? In this episode Brave Founder, Caleb Parker, is joined by Elliot Gold, CoFounder and CEO of UK coworking operator, Work.Life, to discuss the launch of the Workplace Intelligence Network, a collaborative initiative aimed at sharing operational data among flex operators. The two explore the importance of data collection in the coworking sector, the need for trust and integrity in data sharing, and the potential for collaboration over competition.  They also cover the criteria for joining the network, the onboarding process, and the future plans for expanding the data set to provide valuable insights for operators and investors alike. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring John Williams With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future? In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing. In this episode, Caleb and John unpack a data-rich report Instant published,  as they explore: the impact of economic factors on demandwhere today’s demand is coming fromthe increasing interest from landlords in flex spacepositive impacts on building valuations.the emergence of super flex and aggregatorsthe over-saturation of brokers and and advisorsthe dynamics of regional marketsthe importance of brand consistency in driving consumer trust and understanding This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Nyasha Harper-Michon In this episode Brave Founder, Caleb Parker, is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'. Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclusion, sustainability, and technology. Nyasha is a self-proclaimed archtivist, a term she coined for architecture professionals and enthusiasts driving economic, environmental, and social reform to foster positive changes in society and within the profession. In this episode Caleb & Nyasha unpack the term Archtivism, and how architects and architvists have the power to shape society through design of cities and the built environment. Nyasha shares her insights on how to measure social impact, the significance of aligning purpose with profit, and how Diversity in design teams can lead to richer outcomes, and why Friction in collaboration can lead to better results.  They go on to talk about challenging the status quo in real estate development, building for specific customer personas, how Space as a service enhances community engagement and why diversity in thought makes society wealthier. Check out Nyasha's website here, and follow her on Instagram here.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Markus Steinby In this episode Brave Founder, Caleb Parker, is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership. Markus is a Senior Advisor for Nordic real estate companies. The two discuss a few key themes surrounding the built environment, focusing on sustainability, macroeconomic factors, and the role of technology in real estate - highlighting the importance of innovation and data-driven leadership in transforming traditional practices. Markus calls for interconnectivity among different stakeholders in real estate value chain to foster collaboration and drive positive change for both the environment and investor returns. And gives a shoutout to the following PropTech companies that are leading the charge in creating more efficient and sustainable solutions: CHAOSSkenario Labs720   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dean Connell "To stand out, you have to stand for something" In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo. After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate. Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators. Visit Dean's website This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Zac Goodman "When everyone is going left, look right" -Zac Goodman In this episode Brave Founder, Caleb Parker, is joined by Zac Goodman, Founder & CEO of TSP, an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing. Zac shares insights into his journey into office real estate from banking, highlighting the evolution of TSP from advisory services to property and investment management.  Social changes often follow economic crises. Caleb & Zac discuss the current market dynamics, and debate the impact of remote work on office space demand. Zac gives a crash course on the economy and financial markets and they discuss the differences between the post pandemic world and post Global Financial Crisis of 2008 world. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Meagan Slavin In this episode Brave Founder, Caleb Parker, is joined by Meagan Slavin, Chief Operating Officer and co-founder of 25 North Coworking, an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlords operated by 25 North, how 25 North has grown over the years, the significance of brand, and why flexibility is required in the modern workplace with hybrid working becoming the norm. Meagan also shares some of the strategies her own team employs to maintain a strong culture while managing multiple locations across a distributed footprint.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dr. Toby Benzecry In this episode Brave Founder, Caleb Parker, is joined by Dr. Toby Benzecry, Founder & CEO of Workplace Future Group, to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape of demand.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Juan Velayos Lluis In this episode Brave Founder, Caleb Parker, is joined by Juan Velayos Lluis, Founding Partner of JV20 Investment & Advisory, and President of The District World Summit, for a fast paced recap of the trends discussed on stage at the event. The District World Summit is an annual event in Barcelona, Spain where the global capital ecosystem is brought together to understand the yields of each asset class, the current economic cycle, the timing of different asset classes (traditional and alternative), the risk and return profile of core, core-plus, value-add and opportunistic investments, and where to discover the trends of the different real estate markets. Juan shares how the landscape and risk of European real estate is evolving, and highlighted key trends such as: a focus on P&L managementthe shift towards operational partnerships for investors without in-house teamsthe importance of management agreementswhether Core and core-plus properties will attract stable investment. emerging asset classes like logistics and affordable housingthe challenges and opportunities in repositioning distressed assetsthe need for a client-oriented approach in real estate investmentsthe potential for permanent capital flowing into distressed office assets   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Mika Matikainen In this episode Brave Founder, Caleb Parker, is joined by Chief Exec for CapMan Real Estate, Mika Matikainen, to discuss balancing ESG with investor returns, the importance of community needs, and the evolving landscape of real estate investment strategies.  CapMan is a Nordic property investor. They acquire, improve, and develop flexible real estate in major Nordic cities. They have a clear focus on developing the environmental and social aspects of real estate, recognizing the responsibility to create positive impact on communities. Further talking points: Why investors must adapt to changing market dynamicsWhy identifying macro trends is important to exploiting future opportunitiesAre new financial products are needed to respond to the need for flexibilityHow triangulating 3 key stakeholders can create value This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

The Caleb Parker Show returns, with the Founder of Brave Corp, Caleb Parker sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to understand people” We believe to understand office sales we have to understand company culture. Company culture & team bonds are built on shared values, common purpose and trust. Everything else is built on top of this foundation. The world is now global and top talent is no longer limited to the geo-fence of a commute. The future of work isn’t the binary choice between remote and office—it’s about #PlusNotVersus. So as Flexible work policies become the norm, those of us selling and operating offices must ask ourselves, how does the office need to evolve to amplify positive company cultures. Season 13 explores creating workplaces where teams thrive, and the community building, partnerships, and new financial products needed to deliver the office as a super power in the platform of work. This trailer episode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCGFreshwave Subscribe to Caleb's Brave Ideas Newsletter

Featuring Zoe Ellis-Moore Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.  In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. Tap here to get your copy of the London Flex Brand Index white paper   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dave Cairns Does the office have a role in the future of work?  If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, Caleb Parker, is joined by Dave Cairns, Future of Work Strategist for Kadence, to dive into deep topics like personal brand and authenticity in the workplace, the challenges workplace leaders face, how companies are adapting their ways of working, and the need for a mindset shift in office real estate. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Tuomas Sahi “It's not enough that you build something and hope that people come. You have to build something that they actually need.” In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland), Brave Founder, Caleb Parker, is joined by Tuomas Sahi, CEO of Antilooppi, a sustainable office real estate owner in Helsinki, Finland. Tuomas shares how Antiloopi’s focus on understanding and serving the needs of their customers led them to providing flexible solutions and services. The conversation covers the benefits of owning the customer relationship, the challenges of transitioning to a more flexible model   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Pontus Kihlman "Then only thing certain, is you can't be certain" It's an understatement to say there is uncertainty in office real estate right now. It’s been that way for a few years now. In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland) Pontus and and Brave Founder, Caleb Parker, dive into the drivers of uncertainty in the workplace, the discomfort this creates, especially for office real estate, and how to lead through discomfort. They highlight the need for agility and the role office real estate plays in supporting positive company culture.  The topic of multi-locational workplaces comes up as well as why customer-centricity is crucial to office design and programming. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.aiReturnSuitePONTNCG