Terra API Podcast - Stay Fit, Stay Connected

Terra API

At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data. Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses. read less

Our Editor's Take

Terra Podcast - Stay Fit, Stay Connected may be a great podcast for fitness and technology fanatics. It provides insight into the latest wearable gadgets. Leaders of the athletic industry appear on the show. Terra API, the enterprise behind the podcast, connects apps to wearables. The company has continued to grow since its 2021 founding. Terra founders hope to match streaming content to users' heart rates. The podcast informs the public of advances in API (application programming interfaces).

Special guests on the podcast include Josh Clemente, Alistair Brownlee, and Bruce Smith. They discuss entrepreneurship, social media, integrations, and winning races. Alistair started competing in triathlons at age eight. He has since won two Olympic medals. When John Coogan joins, he discusses cultivating a YouTube viewership. John cofounded Soylent and Lucy, a successful channel on the platform. Through storytelling and broadening his audience, he generated significant channel growth.

In another podcast episode, Ryan DeLuca shares his story. He started Bodybuilding.com in 1999. It features athletic and fitness content and sells fitness and wellness products. Through Ryan's hard work, the business flourished in the following decades. Ryan's next venture, Black Box VR, helps people reach their fitness goals. It uses artificial intelligence to create and track workouts.

CEO Eric Min comes on one episode of the podcast to talk about cofounding Zwift. The app offers virtual cycling workouts. Users can connect to others and create a community of fellow cyclists. Eric started Zwift because he loved to cycle but didn't have the skills to become a professional. He shares his passion through the app and helps others while managing a growing business.

The podcast's conversations with athletes, creators, and business leaders may inspire listeners. Terra Podcast - Stay Fit, Stay Connected offers advice and up-to-date information on API and wearables. Listeners can hear new episodes two to three times per month.

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Episodes

Lance Armstrong - Live in San Francisco
04-11-2024
Lance Armstrong - Live in San Francisco
On the first Terra Health day, ⁠Kyriakos⁠ - CEO of ⁠Terra⁠, is joined by ⁠Lance Armstrong⁠, who shares his story with 300 Y Combinator founders, live from San Francisco. Lance shares his remarkable journey from a young athlete to a world-renowned cyclist, detailing his early struggles, his battle with cancer, and his eventual rise to fame. He discusses the challenges of competing in the Tour de France, the mindset required for success, and the impact of his fall from grace. Lance also reflects on the importance of resilience, the power of content creation in rebuilding his life, and his experiences in investing, particularly in Uber, Docusign, Terra, and others. Chapters 00:00 Introduction 03:30 The Early Years: From Swimming to Triathlon 05:52 Transition to Cycling and Olympic Aspirations 10:00 Facing Cancer: A Life-Changing Diagnosis 12:20 The Comeback: Returning to Cycling 14:51 The Challenge of the Tour de France 18:00 Winning Mindset: The Drive for Success 20:00 From Hero to Zero: The Fall from Grace 24:04 Rebuilding Life: The Power of Content Creation 24:20 Investing in Uber: The Chris Sacca Story 27:00 Investing in Docusign and Terra 30:06 Podcasting Success: Keys to Engaging Content 33:00 Reimagining the Future of Cycling 36:20 How to bet on people 36:42 Adapting Training as We Age 40:20 Reflections on Competition and Legacy 42:38 The Balance of Range and Consistency 45:30 'I Love Golf' 47:00 The Future of American Cycling 50:30 Motivation Beyond Winning 54:02 The Long Game in Venture Capital 57:30 Thoughts on Mindset
VP of Teamworks: Sean Harrington
22-07-2024
VP of Teamworks: Sean Harrington
Kyriakos is discussing with Sean Harrington , VP of Teamworks, and founder of Notemeal. Sean Harrington shares his journey from working with the New England Patriots to starting his own company, which was eventually acquired by Teamworks. He discusses the importance of technology in sports, particularly in areas like nutrition and performance tracking. The conversation also highlights the challenges of selling to different personas in the sports industry and the role of economic buyers in the purchasing process. He also discusses the evolution of the company's products and their impact on the sports industry. He shares how Teamworks provides an operating system for sports, allowing athletes and teams to access all the necessary tools and information in one place. Harrington also highlights Teamworks' expansion into the military space and the challenges of selling to the government. He emphasizes the importance of data in optimizing performance and the need for a global policy on wearable technology in the military. Harrington concludes by discussing the future of human performance and the need for a shift toward preventative medicine. Chapters: 00:00 Intro 04:30 Joining the New England Patriots 05:40 Technologies Patriots are using 10:20 Starting Notemeal 13:50 Focusing on sports dietitians instead of athletes 14:25 The first customers 21:45 The product journey 25:25 The acquisition process 35:45 The product discovery at Teamworks 42:50 Learnings from the go to market, and data 47:06 Improvements in the military sales process Other episodes from Terra
CTO of Function Health: Mike Nemke
11-07-2024
CTO of Function Health: Mike Nemke
In our latest podcast Kyriakos is joined by Mike Nemke co-founder of Function Health. He discusses his background as a Green Beret and the leadership lessons he learned. He emphasizes the importance of building teams and trusting others to maximize outcomes. He also shares the founding story of Function Health, including how he met his co-founders and their mission to empower individuals to own their health.  The customer experience involves answering a medical questionnaire, scheduling lab visits, and receiving test results. Function Health provides comprehensive lab testing and analysis to help individuals understand their bodies' systems and biomarkers. It offers an application that shows foods to eat and avoid based on the test results.  The company aims to empower individuals to take control of their health by providing them with information and insights. The healthcare industry has slowly adopted this approach, but digital health has enabled remote testing and analysis.  Function Health has an extensive waitlist and has seen rapid growth due to its strong business fundamentals and execution. They plan to expand their team and improve their product and marketing efforts. Chapters 00:00 Intro 02:10 Leadership Lessons and Building Teams 13:58 The Founding Story of Function Health 17:32 The Customer Experience 18:03 Comprehensive Lab Testing and Analysis 19:11 The Importance of Information Over Time 19:41 The Role of Digital Health 20:14 Challenges in the Healthcare Industry 22:07 Identifying Cancer and Other Concerns 23:40 Empowering Individuals with Information 24:43 Function Health's Approach 25:32 Understanding the Customer Base 26:04 Partnership with Equinox 26:52 The Impact of Co-founder Dr. Mark Hyman 29:58 Function Health in the next five years 31:26 Utilizing data from wearables and sensors 34:40 The Future of AI in Health 35:47 The Value and Limitations of Supplements 38:13 Building an Outstanding Business 43:08 Expanding the Team and Improving Marketing
CMO of Oura - Doug Sweeny
17-04-2024
CMO of Oura - Doug Sweeny
Doug Sweeny is the Chief Marketing Officer at ŌURA Health, home of the Oura Ring. He oversees the company's marketing, growth, and brand. In the latest discussion with Kyriakos, they discussed about marketing, brand, and his journey with ŌURA. Doug has led iconic brands like One Medical, Nest, Levi's, Adidas, and General Motors EV1. 0:00 - Introduction 1:57 - Discussion on Doug's career journey and the companies he has worked with. 3:29 - The mission with Nest Labs 4:47 - Shift to healthcare and joining One Medical. 6:03 - Transition to Oura, and why Doug joined 6:48 - Criteria for choosing companies 9:18 - How marketing changes through different stages 11:27 - Initial steps when joining a company as a leader. 13:03 - Deep dive into Oura's mission and branding. 15:39 - Product positioning 19:27 - Partnerships and market expansion 24:42 - Membership strategies and the launch of new features 26:53 - The impact of Oura in the tech community 29:28 - Strategies to enhance word-of-mouth recommendations 31:49 - Women's health 34:28 - Global marketing strategies and adjusting to different markets 36:40 - Expansion through API and partnership integrations 38:24 - How to deal with competitors 41:03 - Leadership and team building 43:53 - Identifying candidate passion and alignment with company mission 45:34 - Personal leadership style and team interaction 47:35 - Future of healthcare and consumer-driven health management More about Oura ► https://ouraring.com/ More about Doug ► https://www.linkedin.com/in/dougsweeny/ More about Terra ► http://tryterra.co More Podcasts ►https://tryterra.co/podcast Twitter ► https://x.com/terraapi More about Kyriakos Eleftheriou ► https://x.com/kyriakosel
CEO of Instalab and ex Y Combinator Partner: Adora Cheung
14-03-2024
CEO of Instalab and ex Y Combinator Partner: Adora Cheung
In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company. Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone. She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise. The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology.  Chapters 00:00 Launching Instalab 04:05 Challenges with Traditional Healthcare 09:17 Focus on Cardio Panel 11:05 Biomarkers for Heart Disease 12:47 Recommendations and Legal Considerations 16:22 Longevity and De-risking Chronic Conditions 19:40 Blood Extraction Methods 23:22 Word of Mouth and Organic Growth 25:08 Focus on Founders' Health 26:36 Fundraising and Building a Forever Business 27:24 Building a Sustainable Business Model 29:13 Lessons from Y Combinator 31:23 The Importance of User Feedback 33:07 Characteristics of Successful Founders 34:55 The Role of Quick Decision-Making 35:12 Future Plans for Instalab 37:32 The Potential of Real-Time Data Sensors 39:20 Exciting Technologies in Healthcare 43:55 Changing the Healthcare Landscape 44:01 Company Culture and Hiring 46:01 Hiring for Roles You Don't Understand 47:12 Finding the Right People for Your Team 50:18 The Flaws of the Insurance System 51:33 Questioning Current Healthcare Practices More about Instalab ► https://www.instalab.com/ More about Adora ► https://twitter.com/nolimits More about Terra  ► http://tryterra.co More Podcasts  ►https://blog.tryterra.co/podcast/home Twitter  ► / terraapi  LinkedIn  ► / terraapi
Founder of MYZONE: Dave Wright
13-02-2024
Founder of MYZONE: Dave Wright
Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices. Takeaways Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals. Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun. Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks. The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes. Chapters 00:00 Introduction and Background 01:36 Creating MyZone and Solving Industry Problems 05:10 Expanding into Hardware and Manufacturing Challenges 08:57 Choosing Hardware and Controlling the User Experience 09:17 Finding the Right Manufacturer in China 11:14 Lessons Learned from Manufacturing 16:25 The Importance of Manufacturing Relationships 19:59 Advice for Finding a Manufacturer in China 20:23 Insights on Manufacturing in China 24:02 Dealing with Recalls and Learning from Mistakes 27:43 Telemetry and Displaying Live Data 33:46 B2B Approach and Connecting with Facilities 36:40 Impact of MyZone on Workouts 41:32 Approaching Trade Shows and B2B Sales 53:35 Actionable Insights from Data 01:01:02 Company Culture at Myzone 01:06:16 Testing for Adversity in Interviews 01:08:11 The Future of Wearable Devices More about ⁠MYZONE -- More about ⁠Terra⁠  More ⁠Podcasts⁠
Founding Partner at NEXT VENTŪRES - Melanie Strong
12-12-2023
Founding Partner at NEXT VENTŪRES - Melanie Strong
Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app. She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro. Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy. Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach. Next Ventures ► https://nextventures.com Twitter ► https://twitter.com/girlstrong -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel -- 0:00 Intro 0:14 - Melanie's early role and Nike's initial digital forays 1:17 - Overview of Nike's evolution 2:52 - Initial major projects 4:06 - Nike Run Club and digital innovation 5:13 - 2010 World Cup 7:22 - Beginnings in Football 10:10 - Talent scouting methods 13:02 - Product innovation and athlete focus 16:00 - Melanie's personal involvement in talent scouting 19:08 - Development and challenges of Nike's wearable technology 22:00 - Marketing strategies for Nike's new product launches 26:10 - Building authentic influencer relationships for product launches 31:20 - The consumer-focused approach and innovation culture at Nike 37:15 - NEXT VENTŪRES and working with Lance Armstrong 47:23 - Investment approach and future trends in health and wellness
Founder of the Cycling Power Meter - Uli Schoberer
04-12-2023
Founder of the Cycling Power Meter - Uli Schoberer
In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training. He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission. The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity. He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition. Website ► https://www.srm.de -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi/ 0:00 - Intro 1:05 - Inception and development of the cycling power meter. 3:00 - Technical challenges in creating the power meter. 6:03 - Data transmission and initial prototypes. 7:00 - Adoption by professional cyclists and national teams. 10:00 - Use of the power meter in space research. 11:25 - Business aspects and manufacturing of the power meter. 14:24 - Evolution of bike computers and their impact on training. 17:00 - Analysis of cycling data for different types of cyclists. 21:40 - Expansion and manufacturing of the power meters. 28:54 - Interaction with professional cyclists like Lance Armstrong. 32:19 - Improvements and diversification of the power meter over the years. 38:04 - Predictions for the future of cycling and technology integration.
Founder of Inside Tracker: Gil Blander
22-11-2023
Founder of Inside Tracker: Gil Blander
In this podcast, we connected with Gil Blander, founder of InsideTracker, a longevity company that creates evidence-based solutions that are simple, clear, and actionable. Gil explains his personal motivations for working with longevity and how he witnessed a close family member facing mortality at a young age. He discusses his journey of studying biology that led him to earn his PhD from the Weizmann Institute of Science and work at one of the most renowned aging labs in the world, the Leonard Guarente Lab, at MIT. Moreover, Gil shares his extensive scientific knowledge of how blood biomarkers and genetics affect longevity and explains how he built his own biological clock calculator called 'inner age'. Lastly, the discussion centers around how InsideTracker is using data from wearable devices, his thoughts on TRT and hormone therapy, and shares the future plans for InsideTracker. Website ► https://www.insidetracker.com/ LinkedIn ► https://www.linkedin.com/company/insidetracker/ Twitter ► @InsideTracker -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , http://twitter.com/@kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi -- 00:00 - Intro 00:53 - Pre-history of InsideTracker 09:43 - First product released by InsideTracker 12:05 - Initial customers and working with the Boston Red Sox 13:51 - Product-market-fit realization 16:55 - Working with Dr. Huberman early on 17:40 - Using podcasts as a medium to demystify longevity 19:20 - How to best educate people about longevity 22:49 - Understanding glucose and CGM devices 26:08 - How InsideTracker is using data points from wearables 30:35 - The customization aspect of InsideTracker's products 33:19 - Genetics and health span vs life span 38:51 - TRT and hormone Therapy 40:57 - Biological age calculator - inner age 44:58 - The future of InsideTracker